June 2014

Patients’ perception of reputation and image - Private and public hospitals

The aim of this study is to compare patients’ corporate reputation and image perceptions towards private and public hospitals. In order to understand patients corporate reputation and image perceptions towards private and public hospitals, questionnaire is applied to 400 patients taking health services from 20 different  hospitals located in the metropolitan area of the city of Ankara between  January to...

Author(s): Songul Cinaroglu

June 2014

Brand preference and buying decision –A study with reference to organized Indian edible oil brands

Consumers around the world vary greatly in age, income, education level, and tastes and understanding how these differences affect consumer buying decision is never easy. However, marketing success largely depends on the ability to anticipate what buyers will do and what they prefer from available products. Today, the highly fragmented Indian edible oil industry with large number of players both from the organized and...

Author(s): M. P. Shiva Kumar