African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Table of Content: March 2011; 3(3)

March 2011

Producing innovation: Comments on Lee and Yu (2010)

Author(s):   Manuel Au-Yong Oliveira , and João José Pinto Ferreira 

March 2011

Strategy risk research on Chinese aviation market: Based on Analytic Network Process (ANP) and the Fuzzy assessment method

  At present, Chinese aviation market is a bloody competition market, to compete from the strategy management point is a new thinking. Based on a review of related concepts, this article identifies the strategy risks in Chinese aviation market through WBS-RBS and interview methods. The Analytic Network Process (ANP) method is used to assess strategy risk and to rank strategy risk factor within Chinese aviation...

Author(s): Wang Yong

March 2011

The impact of technology on competitive marketing by banks: A case study approach

  Traditionally banks were not expected to struggle with strategies for attaining profitability, since enough profits would be made from the then readily available customers. Today, banking customers are now global tyrants; they represent and possess the power of international connectivity as they are increasingly anticipated to foster business with firms in other countries resulting in them seldom acquiring...

Author(s): Reginald Masocha, Norman Chiliya and Stanislous Zindiye