March 2011
Producing innovation: Comments on Lee and Yu (2010)
March 2011
Strategy risk research on Chinese aviation market: Based on Analytic Network Process (ANP) and the Fuzzy assessment method
At present, Chinese aviation market is a bloody competition market, to compete from the strategy management point is a new thinking. Based on a review of related concepts, this article identifies the strategy risks in Chinese aviation market through WBS-RBS and interview methods. The Analytic Network Process (ANP) method is used to assess strategy risk and to rank strategy risk factor within Chinese aviation...
March 2011
The impact of technology on competitive marketing by banks: A case study approach
Traditionally banks were not expected to struggle with strategies for attaining profitability, since enough profits would be made from the then readily available customers. Today, banking customers are now global tyrants; they represent and possess the power of international connectivity as they are increasingly anticipated to foster business with firms in other countries resulting in them seldom acquiring...
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