African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 153

Commentary

Producing innovation: Comments on Lee and Yu (2010)

  Manuel Au-Yong Oliveira 1,2,3* and João José Pinto Ferreira1 
  INstituto de Engenharia de Sistemas e Computadores do (INESC) Porto, Faculdade de Engenharia, Universidade do  Porto, Rua Dr. Roberto Frias, 4200-465 Porto, Portugal.  Department of Economics, Management and Industrial Engineering, University of Aveiro, Campus Universitário de  Santiago, 3810-193 Aveiro, Portugal.  Largo de Nevogilde, 125, 4150-527 Porto, Portugal.
Email: [email protected]

  •  Accepted: 15 March 2011
  •  Published: 31 March 2011

Abstract