African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Full Length Research Paper

Customers’ satisfaction and brand loyalty at McDonald’s Maroc

Aymar Raduzzi
  • Aymar Raduzzi
  • School of Business Administration, Al Akhawayn University, Ifrane, Morocco.
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Joseph Eric Massey
  • Joseph Eric Massey
  • School of Business Administration, Al Akhawayn University, Ifrane, Morocco.
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  •  Received: 29 March 2019
  •  Accepted: 13 May 2019
  •  Published: 30 June 2019

How to cite this article

APA /
Raduzzi, A., & Massey, J. E. (2019). Customers’ satisfaction and brand loyalty at McDonald’s Maroc. African Journal of Marketing Management, 11(3), 21-34.
Chicago /
Aymar Raduzzi and Joseph Eric Massey. "Customers’ satisfaction and brand loyalty at McDonald’s Maroc." African Journal of Marketing Management 11, no. 3 (2019): 21-34.
MLA /
Aymar Raduzzi and Joseph Eric Massey. "Customers’ satisfaction and brand loyalty at McDonald’s Maroc." African Journal of Marketing Management 11.3 (2019): 21-34.
DOI /
https://doi.org/10.5897/AJMM2019.0599
URL /
https://academicjournals.org/journal/AJMM/article-abstract/8B2BB2161179

Copyright © 2024 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

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