How to cite this article
APA /
Mimosette, M. F. F., & Paul D. (2015). “Factors explaining the adoption of mobile marketing in Cameroon: Exploratory study on the use of SMS as method of transmission of social informationâ€. African Journal of Marketing Management, 7(2), 20-31.
Chicago /
MBIADJO FANDIO Faustine Mimosette and DJEUMENE Paul. "“Factors explaining the adoption of mobile marketing in Cameroon: Exploratory study on the use of SMS as method of transmission of social informationâ€." African Journal of Marketing Management 7, no. 2 (2015): 20-31.
MLA /
MBIADJO FANDIO Faustine Mimosette and DJEUMENE Paul. "“Factors explaining the adoption of mobile marketing in Cameroon: Exploratory study on the use of SMS as method of transmission of social informationâ€." African Journal of Marketing Management 7.2 (2015): 20-31.