African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Full Length Research Paper

“Factors explaining the adoption of mobile marketing in Cameroon: Exploratory study on the use of SMS as method of transmission of social information”

MBIADJO FANDIO Faustine Mimosette
  • MBIADJO FANDIO Faustine Mimosette
  • Marketing Department, University of Ngaoundere, Cameroun.
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DJEUMENE Paul
  • DJEUMENE Paul
  • Marketing Department, University of Ngaoundere, Cameroun.
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  •  Received: 31 October 2014
  •  Accepted: 02 February 2015
  •  Published: 28 February 2015

How to cite this article

APA /
Mimosette, M. F. F., & Paul D. (2015). “Factors explaining the adoption of mobile marketing in Cameroon: Exploratory study on the use of SMS as method of transmission of social information”. African Journal of Marketing Management, 7(2), 20-31.
Chicago /
MBIADJO FANDIO Faustine Mimosette and DJEUMENE Paul. "“Factors explaining the adoption of mobile marketing in Cameroon: Exploratory study on the use of SMS as method of transmission of social information”." African Journal of Marketing Management 7, no. 2 (2015): 20-31.
MLA /
MBIADJO FANDIO Faustine Mimosette and DJEUMENE Paul. "“Factors explaining the adoption of mobile marketing in Cameroon: Exploratory study on the use of SMS as method of transmission of social information”." African Journal of Marketing Management 7.2 (2015): 20-31.
DOI /
https://doi.org/10.5897/AJMM2014.0430
URL /
https://academicjournals.org/journal/AJMM/article-abstract/D1E627550974

Copyright © 2024 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

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