The importance of financial literacy from an early age is to avoidgetting caught on wasteful and consumerist attitude,and the effect on children's behavior. The purpose of this research is to know the level of financial literacy learning model, effective for building quality character of sekkah student base. The effectivity levels of the models will be used to determine whether the model can be used for practical or not. The population of the research respondents was 272. Data analysis was done using the kendall and spearman through t-test and tools to validate, while the reliability test was carried out using cronbach alpha as its parameters. The results showed the existence of models effectivities at the level of significance at 1%, the components of the planning, the implementation, and the evaluation has an impact on the success of the formation of consumerist character and spirit of entrepreneurship.

Keywords: Effectiveness, Financial Literacy, Quality, Character, Primary School.