The objective of this research was to apply stop-motion as a didactic resource to reduce alcohol consumption in university students of the Production School of the Universidad Iberoamericana del Ecuador (UNIB.E). For the execution of the study a quantitative study of descriptive analysis was designed, supported in three phases. The first phase allowed to diagnose the knowledge, beliefs and level of alcohol consumption that the students possess through a questionnaire directed to 30 college students of different levels. During the second phase, a stop-motion was designed and used as a didactic resource for andragogic orientation. Finally, as a third phase, the observation guide was applied as a second instrument to write down the attitudes and behaviours of the students. The results showed that the attitudes that students have since post-adolescence regarding the ephemeral connectivism of culture and society frame a high consumption of alcohol without considering the high risks that it highlights.

Keywords: University education, stop-motion, health orientation and promotion, alcoholism, didactic resources.