Journal of
Physical Education and Sport Management

  • Abbreviation: J. Phys. Educ. Sport Manag.
  • Language: English
  • ISSN: 2141-6486
  • DOI: 10.5897/JPESM
  • Start Year: 2010
  • Published Articles: 83

Full Length Research Paper

A path analysis re-examining the intercollegiate naming right sponsorship effectiveness model

Kenneth K. Chen
  • Kenneth K. Chen
  • Hong Kong Baptist University, Hong Kong
  • Google Scholar


  •  Received: 03 March 2016
  •  Accepted: 30 June 2016
  •  Published: 31 July 2016

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