Journal of
Physical Education and Sport Management

  • Abbreviation: J. Phys. Educ. Sport Manag.
  • Language: English
  • ISSN: 2141-6486
  • DOI: 10.5897/JPESM
  • Start Year: 2010
  • Published Articles: 83

Full Length Research Paper

A path analysis re-examining the intercollegiate naming right sponsorship effectiveness model

Kenneth K. Chen
  • Kenneth K. Chen
  • Hong Kong Baptist University, Hong Kong
  • Google Scholar


  •  Received: 03 March 2016
  •  Accepted: 30 June 2016
  •  Published: 31 July 2016

How to cite this article

APA /
Chen, K. K. (2016). A path analysis re-examining the intercollegiate naming right sponsorship effectiveness model. Journal of Physical Education and Sport Management, 7(5), 32-41.
Chicago /
Kenneth K. Chen. "A path analysis re-examining the intercollegiate naming right sponsorship effectiveness model." Journal of Physical Education and Sport Management 7, no. 5 (2016): 32-41.
MLA /
Kenneth K. Chen. "A path analysis re-examining the intercollegiate naming right sponsorship effectiveness model." Journal of Physical Education and Sport Management 7.5 (2016): 32-41.