Journal of
Physical Education and Sport Management

  • Abbreviation: J. Phys. Educ. Sport Manag.
  • Language: English
  • ISSN: 2141-6486
  • DOI: 10.5897/JPESM
  • Start Year: 2010
  • Published Articles: 83

Full Length Research Paper

A path analysis re-examining the intercollegiate naming right sponsorship effectiveness model

Kenneth K. Chen
  • Kenneth K. Chen
  • Hong Kong Baptist University, Hong Kong
  • Search for this author on:
  • Google Scholar


  •  Received: 03 March 2016
  •  Accepted: 30 June 2016
  •  Published: 31 July 2016

CrossRef Citations (0)

See more citations on Google Scholar
1
No citation found

Copyright © 2024 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

Back to Vol. 7 No. 5
Back to articles
SUBSCRIBE TO RSS
SUBMIT MANUSCRIPT
CONFERENCES