Marketing strategies and consumers purchasing behaviour in Ghana: A case of Nestle Ghana Limited

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Marketing strategies and consumers’ purchasing behaviour in Ghana: A case of Nestle Ghana Limited

Gonu Eric
Department of Marketing and Supply Chain Management, School of Business, University of Cape Coast, Ghana.
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Asare-Larbi Mary
Department of Marketing and Corporate Strategic Management, University for Development Studies, Tamale, Ghana.
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This article is published under the terms of the Creative Commons Attribution License 4.0.

Authors

Gonu Eric
Department of Marketing and Supply Chain Management, School of Business, University of Cape Coast, Ghana.

Asare-Larbi Mary
Department of Marketing and Corporate Strategic Management, University for Development Studies, Tamale, Ghana.

Abdul-Rahman Mutari
Nestle Ghana Limited, Tamale, Ghana.

Corresponding Author Email: [email protected]

This article is published under the terms of the Creative Commons Attribution License 4.0

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