African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4193

Full Length Research Paper

Marketing strategies and consumers’ purchasing behaviour in Ghana: A case of Nestle Ghana Limited

Gonu Eric
  • Gonu Eric
  • Department of Marketing and Supply Chain Management, School of Business, University of Cape Coast, Ghana.
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Asare-Larbi Mary
  • Asare-Larbi Mary
  • Department of Marketing and Corporate Strategic Management, University for Development Studies, Tamale, Ghana.
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Abdul-Rahman Mutari
  • Abdul-Rahman Mutari
  • Nestle Ghana Limited, Tamale, Ghana.
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  •  Received: 14 December 2021
  •  Accepted: 25 April 2022
  •  Published: 31 May 2022

How to cite this article

APA /
Gonu, E., Asare-Larbi, M., & Abdul-Rahman, M. (2022). Marketing strategies and consumers’ purchasing behaviour in Ghana: A case of Nestle Ghana Limited. African Journal of Business Management, 16(5), 104-116.
Chicago /
Gonu Eric, Asare-Larbi Mary and Abdul-Rahman Mutari. "Marketing strategies and consumers’ purchasing behaviour in Ghana: A case of Nestle Ghana Limited." African Journal of Business Management 16, no. 5 (2022): 104-116.
MLA /
Gonu Eric, Asare-Larbi Mary and Abdul-Rahman Mutari. "Marketing strategies and consumers’ purchasing behaviour in Ghana: A case of Nestle Ghana Limited." African Journal of Business Management 16.5 (2022): 104-116.
DOI /
https://doi.org/10.5897/AJBM2021.9335
URL /
https://academicjournals.org/journal/AJBM/article-abstract/3523B7C69234

Copyright © 2024 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

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