African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4193

Full Length Research Paper

Marketing strategies and consumers’ purchasing behaviour in Ghana: A case of Nestle Ghana Limited

Gonu Eric
  • Gonu Eric
  • Department of Marketing and Supply Chain Management, School of Business, University of Cape Coast, Ghana.
  • Google Scholar
Asare-Larbi Mary
  • Asare-Larbi Mary
  • Department of Marketing and Corporate Strategic Management, University for Development Studies, Tamale, Ghana.
  • Google Scholar
Abdul-Rahman Mutari
  • Abdul-Rahman Mutari
  • Nestle Ghana Limited, Tamale, Ghana.
  • Google Scholar


  •  Received: 14 December 2021
  •  Accepted: 25 April 2022
  •  Published: 31 May 2022

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