African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4190

Review

The evolution of private label strategy: The Italian case

Marcello Sansone
  • Marcello Sansone
  • University of Cassino and Sothern Lazio, Italy.
  • Google Scholar


  •  Received: 09 January 2015
  •  Accepted: 03 June 2015
  •  Published: 14 June 2015

Authors

Marcello Sansone
University of Cassino and Sothern Lazio, Italy.

Corresponding Author Email: [email protected]