African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 153

Full Length Research Paper

The influence of privacy and security of internet technology on quality information exchange between businesses to business (B2B) in Malaysian Industry

Samsudin Wahab1* and Abdullah Yahia Moqbile Ahmad2
  1Faculty Office Management and Technology, MARA University of Technology, 42300 Bandar Puncak Alam, Selangor. 2College of Business, Universiti Utara Malaysia, 06120 Sintok, Kedah Malaysia.
Email: [email protected]

  •  Accepted: 25 July 2011
  •  Published: 31 August 2011



The growing importance of using internet technology has led companies to make their applications highly commercial and widely accepted for all sorts of customers and suppliers relations such as advertising, brand building and information sharing. Unfortunately, empirical studies on information quality delivery over the internet application particularly in the Malaysian manufacturing companies have been less than encouraging. This empirical research investigates the influence of security and privacy of internet technology on the quality information shared by the company to their suppliers. 650 questionnaires were distributed to different manufacturers in different regions of Malaysia, 184 were returned and only 151 were analyzed due to incomplete responses. This research found a significant relationship between perceived security and quality information exchange. Perceived privacy did not as a significant predictor. Further justification and discussion has been made at the end of chapters in order to clarify this finding. Hence, this article ends with suggestion for the industry, responsible parties that involved in promoting internet usage for quality information delivery among industries.


Key words: Privacy, security, internet technology, quality information exchange, Malaysian industry.