African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 141

Full Length Research Paper

Factors influencing consumers’ choice of street-foods and fast-foods in China

Haimanot B. Atinkut
  • Haimanot B. Atinkut
  • College of Economics and Management, Huazhong Agricultural University, 430070 Wuhan, China.
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Yan Tingwu
  • Yan Tingwu
  • College of Economics and Management, Huazhong Agricultural University, 430070 Wuhan, China.
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Bekele Gebisa
  • Bekele Gebisa
  • College of Economics and Management, Huazhong Agricultural University, 430070 Wuhan, China.
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Shengze Qin
  • Shengze Qin
  • College of Economics and Management, Huazhong Agricultural University, 430070 Wuhan, China.
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Kidane Assefa
  • Kidane Assefa
  • College of Economics and Management, Huazhong Agricultural University, 430070 Wuhan, China.
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Biruk Yazie
  • Biruk Yazie
  • College of Agriculture and Environmental Science, Bahir Dar University, 79 Bahir Dar, Ethiopia.
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Taye Melese
  • Taye Melese
  • College of Agriculture and Rural Transformation, University of Gondar, 196, Gondar, Ethiopia.
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Solomon Tadesse
  • Solomon Tadesse
  • Department of Marketing Management, Woliso Campus, Ambo University, 19, Ambo, Ethiopia.
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Tadie Mirie
  • Tadie Mirie
  • College of Agriculture and Rural Transformation, University of Gondar, 196, Gondar, Ethiopia.
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  •  Received: 16 May 2018
  •  Accepted: 04 October 2018
  •  Published: 30 November 2018

Abstract

The overarching aim of this paper is to examine empirical findings on the arena of consumers’ behavior and attitude towards intake of street-foods (SFs) and fast foods (FFs) status as well as associated risks of consumption in China. Presently, consuming SFs and FFs have become a popular trend and is counted as the manifestation of modernity in most fast growing countries, for instance, China. The SFs and FFs are believed to be a panacea to the major socio-economic problems for countries having a large population. Over one-quarter of the century FFs and SFs become rapidly expanded in China through the quick service provision of already prepared foods with reasonable prices and source of employment for swarming open country and city inhabitants end to end to its supply. FFs and SFs are the most preferred by consumers because of safety issue, reasonable price, ready-made nature, easily accessible, portability, and so on. Concurrently, the nutritional and health concerns in China revealed that the government is very committed to quarantine and certifies FFs and SFs of food safety and public health, particularly after melamine was detected in milk in the year 2008. This later stimulated the Chinese regime to put into practice food safety law (FSL) in 2009 next to food hygiene law (FHL). FFs and SFs consumers in China are very conscious of food quality and give credit for safety than purchasing prices. Broadly speaking, most examined the papers indulged that FF and SF choice rely on ‘safety first’ by consumers in China. To sustain vendors stock and satisfy consumers’ demand for SF and FF, avoiding health risks, change in the existing perception and trust building is a priority issue.

 

Key words: Street food, risks, obesity, fast-food, overweight, health risks, vendors, consumers, China