African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Review

Sustainable marketing at Safaricom Limited: The power of a good strategy

Paul Mpuga
  • Paul Mpuga
  • Economic Commission for Africa, Ethiopia.
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  •  Received: 02 April 2017
  •  Accepted: 12 June 2017
  •  Published: 31 July 2017

Authors

Paul Mpuga
Economic Commission for Africa, Ethiopia.

Corresponding Author Email: [email protected]



Copyright © 2024 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

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