African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 153

Review

Sustainable marketing at Safaricom Limited: The power of a good strategy

Paul Mpuga
  • Paul Mpuga
  • Economic Commission for Africa, Ethiopia.
  • Google Scholar


  •  Received: 02 April 2017
  •  Accepted: 12 June 2017
  •  Published: 31 July 2017

How to cite this article

APA /
Mpuga, P. (2017). Sustainable marketing at Safaricom Limited: The power of a good strategy. African Journal of Marketing Management, 9(6), 70-85.
Chicago /
Paul Mpuga. "Sustainable marketing at Safaricom Limited: The power of a good strategy." African Journal of Marketing Management 9, no. 6 (2017): 70-85.
MLA /
Paul Mpuga. "Sustainable marketing at Safaricom Limited: The power of a good strategy." African Journal of Marketing Management 9.6 (2017): 70-85.