African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Full Length Research Paper

Evaluating the use of internet as a medium for marketing and advertising messages in Nigeria

Olanrewaju Olugbenga Akinola*
  • Olanrewaju Olugbenga Akinola*
  • Olabisi Onabanjo University, Ago-Iwoye, Ogun State, Nigeria.
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Deborah Olukemi Okunade
  • Deborah Olukemi Okunade
  • Olabisi Onabanjo University, Ago-Iwoye, Ogun State, Nigeria.
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  •  Received: 19 April 2015
  •  Accepted: 26 April 2015
  •  Published: 30 April 2016

Authors

Olanrewaju Olugbenga Akinola*
Olabisi Onabanjo University, Ago-Iwoye, Ogun State, Nigeria.

Deborah Olukemi Okunade
Olabisi Onabanjo University, Ago-Iwoye, Ogun State, Nigeria.

Corresponding Author Email: [email protected]



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This article is published under the terms of the Creative Commons Attribution License 4.0

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