African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 153

Full Length Research Paper

Evaluating the use of internet as a medium for marketing and advertising messages in Nigeria

Olanrewaju Olugbenga Akinola*
  • Olanrewaju Olugbenga Akinola*
  • Olabisi Onabanjo University, Ago-Iwoye, Ogun State, Nigeria.
  • Google Scholar
Deborah Olukemi Okunade
  • Deborah Olukemi Okunade
  • Olabisi Onabanjo University, Ago-Iwoye, Ogun State, Nigeria.
  • Google Scholar


  •  Received: 19 April 2015
  •  Accepted: 26 April 2015
  •  Published: 30 April 2016

How to cite this article

APA /
Akinola, O. O. & Okunade, D. O. (2016). Evaluating the use of internet as a medium for marketing and advertising messages in Nigeria. African Journal of Marketing Management, 8(2), 12-19.
Chicago /
Olanrewaju Olugbenga Akinola and Deborah Olukemi Okunade . "Evaluating the use of internet as a medium for marketing and advertising messages in Nigeria." African Journal of Marketing Management 8, no. 2 (2016): 12-19.
MLA /
Olanrewaju Olugbenga Akinola and Deborah Olukemi Okunade . "Evaluating the use of internet as a medium for marketing and advertising messages in Nigeria." African Journal of Marketing Management 8.2 (2016): 12-19.