African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 153

Full Length Research Paper

Impact of service marketing on healthcare management in Nigeria

Adedeji, Elijah Adeyinka
  • Adedeji, Elijah Adeyinka
  • Department of Management and Accounting, Ladoke Akintola University of Technology, Ogbomoso, Nigeria.
  • Google Scholar


  •  Received: 04 August 2013
  •  Accepted: 14 October 2014
  •  Published: 30 November 2014

References

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Curry E, Sinclair A (2002). 'Assessing the quality of physiotherapy services using SERVQUAL', Int. J. Health Care Quality Assurance,15: 197-205.
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Leisen B, Winsor RD (2002). 'The effects of organizational culture and market orientation on the effectiveness of strategic marketing alliance'. J. Serv. Market., 16: 201 – 222.
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Olani K, kurz S (2004). 'The impact of nursing care and another healthcare attributes on hospitalized patient satisfaction and behavioral intentions', J. Healthc. Manag., 49: 181-97.

 

Pakdil F, Harwood TM (2005). 'Patient satisfaction in a pre-operative assessment clinic: an analysis using SERVQUAL dimensions'', Total Quality Management, 16: 15-30.
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Robert K, Kerr LW (1976). Health Care: An International Study (London: Oxford University Press, p.395. Schein EH (1992). Organizational culture and leadership. (2nd ed.). San Francisco, C. A.: Jossey-Bass Publishers.

 

Tabibi SJ, Ebadifard F, Tourani S (2001). Total Quality Management in Health Care System, 1st ed., Jahan Rayaneh Publications, Tehran, p. 3.

 

Webster FE, Jr (1994). Defining the new marketing concept. Marketing Management, 2: 23-31.

 

Zineldin M (2006). 'The quality of healthcare and patient satisfaction: an exploratory investigation of the 5Qs model at some Egyptian and Jordanian medical clinics', Int. J. Health C. Qual. Assurance, 19 (1): 60-92.
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