African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Full Length Research Paper

Levels and factors of brand loyalty towards beer brands: The case of a developing country perspective, Ethiopia

Mulugeta Negash
  • Mulugeta Negash
  • Department of Marketing Management, University of Gondar, Ethiopia
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Tesfaye Gedion
  • Tesfaye Gedion
  • Department of Marketing Management, University of Gondar, Ethiopia
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Asnake Tsegay
  • Asnake Tsegay
  • Regional Sales Manager, at a Private Enterprise, Addis Ababa, Ethiopia.
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  •  Received: 28 October 2016
  •  Accepted: 31 March 2017
  •  Published: 30 June 2017

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