African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 158

Full Length Research Paper

Artificial Intelligence (AI) applications in on-line shopping in India

Ayse Begum Ersoy
  • Ayse Begum Ersoy
  • Shannon School of Business, Cape Breton University, Nova Scotia, Canada.
  • Google Scholar

  •  Received: 16 September 2021
  •  Accepted: 16 December 2021
  •  Published: 31 March 2022


Akamai (2018). Indian Online Report : Capitalizing on Digital Potential.



Bhaskar K, Harshitha N (2017). Retail Marketing in India: Challenges, Strategies and Opportunities. InNational Conference on Marketing and Sustainable Development 13:14.


Deloitte (2020). 2021 Retail Industry Outlook and the New Rules of Retail.



Evanschitzky H, Bartikowski B, Baines T, Blut M, Brock C, Kleinlercher K, Naik P, Petit O, Rudolph T, Spence C, Velasco C (2020). Digital disruption in retailing and beyond. Journal of Service Management Research 4(4).


Gajjar AR (2020). Study of various digital technologies used by retailers in organized retail sector. The International Journal of Analytical and Experimental Modal Analysis 12:978-983.


Greg K, Sajal K (2020). Perspectives on retail and consumer goods. McKinsey and Company.


Haenlein M, Kaplan A (2019). A Brief History of Artificial Intelligence. On the Past, Present, and Future of Artificial Intelligence. California Management Review 61(4):5-14.


Kristensen AE (2020). Foreign direct investment in the Chinese outbound tourism industry: the policies, participants and possibilities. Journal of Policy Research in Tourism, Leisure and Events 12(1):8-20.


Mani K Kamaraj M, Vethirajan C, Vinayagamoorthy G (2019). Consumer Perception towards Online Shopping of Household Products. Restaurant Business 118(7):143.


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Saroj S (2018). Online Retailing Trend and Future Growth Opportunities. Journal of Economics, Business and Management 6(3):127-132.


Schoni P (2017). Digital marketing in retail: what are the benefits a Swiss premium department store could reap when adapting to the changing environment of digitization? A maturity model.


Sharma M, Gupta P (2017). Study of future scope and challenges of online. International Journal of Marketing and Financial Management pp. 1-9.


Sheth J (2020). The future of retailing: When the artificial becomes real.


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Sinha PK, Kar SK (2010). Insights into the growth of new retail formats in India. In Retailing in the 21st Century 2010 (pp. 119-140). Springer, Berlin, Heidelberg.


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Sudipta GAS (2018). Artificial intelligence in India - hype or reality. Impact of artificial intelligence across industries and user groups PWC pp. 1-31.