African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 145

Full Length Research Paper

The determinants and key challenges of financial inclusion in Niger: the case of Orange Money

Alain Sawadogo
  • Alain Sawadogo
  • Laboratoire en Innovation, Technologies, Économie et Management (LITEM - France), Ecole Supérieure Multinationale des Télécommunications, Senegal.
  • Google Scholar


  •  Received: 08 September 2018
  •  Accepted: 18 January 2019
  •  Published: 31 January 2019

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