African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 145

Full Length Research Paper

The determinants and key challenges of financial inclusion in Niger: the case of Orange Money

Alain Sawadogo
  • Alain Sawadogo
  • Laboratoire en Innovation, Technologies, Économie et Management (LITEM - France), Ecole Supérieure Multinationale des Télécommunications, Senegal.
  • Google Scholar


  •  Received: 08 September 2018
  •  Accepted: 18 January 2019
  •  Published: 31 January 2019

How to cite this article

APA /
Sawadogo, A. (2019). The determinants and key challenges of financial inclusion in Niger: the case of Orange Money. African Journal of Marketing Management, 11(1), 1-9.
Chicago /
Alain Sawadogo  . "The determinants and key challenges of financial inclusion in Niger: the case of Orange Money." African Journal of Marketing Management 11, no. 1 (2019): 1-9.
MLA /
Alain Sawadogo  . "The determinants and key challenges of financial inclusion in Niger: the case of Orange Money." African Journal of Marketing Management 11.1 (2019): 1-9.