African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Full Length Research Paper

The determinants and key challenges of financial inclusion in Niger: the case of Orange Money

Alain Sawadogo
  • Alain Sawadogo
  • Laboratoire en Innovation, Technologies, Économie et Management (LITEM - France), Ecole Supérieure Multinationale des Télécommunications, Senegal.
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  •  Received: 08 September 2018
  •  Accepted: 18 January 2019
  •  Published: 31 January 2019

How to cite this article

APA /
Sawadogo, A. (2019). The determinants and key challenges of financial inclusion in Niger: the case of Orange Money. African Journal of Marketing Management, 11(1), 1-9.
Chicago /
Alain Sawadogo  . "The determinants and key challenges of financial inclusion in Niger: the case of Orange Money." African Journal of Marketing Management 11, no. 1 (2019): 1-9.
MLA /
Alain Sawadogo  . "The determinants and key challenges of financial inclusion in Niger: the case of Orange Money." African Journal of Marketing Management 11.1 (2019): 1-9.
DOI /
https://doi.org/10.5897/AJMM2018.0580
URL /
https://academicjournals.org/journal/AJMM/article-abstract/713B23F60146

Copyright © 2024 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

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