International marketing planning and research practices of agribusiness firms in Zimbabwe

Gabriel O. Ogunmokun; Tafadzwa E. L. Nyanzunda

doi:10.5897/AJMM.9000047

African Journal of
Marketing Management

Abbreviation: Afr. J. Mark. Manage.
Language: English
ISSN: 2141-2421
DOI: 10.5897/AJMM
Start Year: 2009
Published Articles: 159

Full Length Research Paper

International marketing planning and research practices of agribusiness firms in Zimbabwe

Gabriel O. Ogunmokun1* and Tafadzwa E. L. Nyanzunda2

1U.S. University of the Virgin Islands, St. Croix, U.S. Virgin Islands, USA. 2Centre for Entrepreneurship, University of the Witwatersrand, Johannesburg, South Africa.
Email: [email protected]

Article Number - 7413F7F4714
Vol.3(5), pp. 99-104 , May 2011
https://doi.org/10.5897/AJMM.9000047

Published: 31 May 2011

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