An empirical assessment of the relationship between organizational culture and contemporary marketing practices in organizations in Khyber Pakhtunkhwa, Pakistan

Bakhtiar Khan; Sher Kamal; Jamshed Raza; Shakeel Ahmad

doi:10.5897/AJMM.9000012

African Journal of
Marketing Management

Abbreviation: Afr. J. Mark. Manage.
Language: English
ISSN: 2141-2421
DOI: 10.5897/AJMM
Start Year: 2009
Published Articles: 159

Full Length Research Paper

An empirical assessment of the relationship between organizational culture and contemporary marketing practices in organizations in Khyber Pakhtunkhwa, Pakistan

Bakhtiar Khan1, Sher Kamal1, Jamshed Raza1* and Shakeel Ahmad2

1Department of Business Administration, Gomal University, Dera Ismail Khan, Khyber Pakhtunkhwa, Pakistan. 2Government Commerce College No. 2, Bannu, Pakistan.
Email: [email protected]

Article Number - 7A66FA54879
Vol.3(7), pp. 128 - 138 , July 2011
https://doi.org/10.5897/AJMM.9000012

Accepted: 08 July 2011
Published: 31 July 2011

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