An empirical competitive strategy on Taiwanese business

Tina C. Chiao; Chin-Chuan Chen

doi:10.5897/AJMM.9000013

African Journal of
Marketing Management

Abbreviation: Afr. J. Mark. Manage.
Language: English
ISSN: 2141-2421
DOI: 10.5897/AJMM
Start Year: 2009
Published Articles: 158

Full Length Research Paper

An empirical competitive strategy on Taiwanese business

Tina C. Chiao1* and Chin-Chuan Chen2

1Department of Business Administration, Yu Da University, Miaoli County, Taiwan. 2Department of Marketing and Logistics Management, Yu Da University, Miaoli County, Taiwan.
Email: [email protected]

Article Number - AD16F105073
Vol.3(11), pp. 274 - 286 , November 2011
https://doi.org/10.5897/AJMM.9000013

Accepted: 05 September 2011
Published: 30 November 2011

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