African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 153

Full Length Research Paper

Determinants of sales force technology adoption among insurance sales agents in Kenya

Lagat C. K.
  • Lagat C. K.
  • Moi University, Kenya.
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Ndegwa, H. W.
  • Ndegwa, H. W.
  • Moi University, Kenya.
  • Google Scholar
Bonuke, R.
  • Bonuke, R.
  • Moi University, Kenya.
  • Google Scholar


  •  Received: 31 October 2014
  •  Accepted: 15 January 2015
  •  Published: 31 January 2015

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