African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 153

Full Length Research Paper

Determinants of sales force technology adoption among insurance sales agents in Kenya

Lagat C. K.
  • Lagat C. K.
  • Moi University, Kenya.
  • Google Scholar
Ndegwa, H. W.
  • Ndegwa, H. W.
  • Moi University, Kenya.
  • Google Scholar
Bonuke, R.
  • Bonuke, R.
  • Moi University, Kenya.
  • Google Scholar


  •  Received: 31 October 2014
  •  Accepted: 15 January 2015
  •  Published: 31 January 2015

How to cite this article

APA /
Lagat, C. K., Ndegwa, H. W., & Bonuke, R. (2015). Determinants of sales force technology adoption among insurance sales agents in Kenya. African Journal of Marketing Management, 7(1), 1-6.
Chicago /
Lagat C. K., Ndegwa, H. W. and Bonuke, R.. "Determinants of sales force technology adoption among insurance sales agents in Kenya." African Journal of Marketing Management 7, no. 1 (2015): 1-6.
MLA /
Lagat C. K., et al. "Determinants of sales force technology adoption among insurance sales agents in Kenya." African Journal of Marketing Management 7.1 (2015): 1-6.