Product development and organizational performance

N. Gladson Nwokah; Elizabeth I. Ugoji; Joyce N. Ofoegbu

doi:10.5897/AJMM.9000062

African Journal of
Marketing Management

Abbreviation: Afr. J. Mark. Manage.
Language: English
ISSN: 2141-2421
DOI: 10.5897/AJMM
Start Year: 2009
Published Articles: 158

Full Length Research Paper

Product development and organizational performance

N. Gladson Nwokah1*, Elizabeth I. Ugoji2 and Joyce N. Ofoegbu2

1Department of Marketing, Faculty of Management Sciences, Rivers State University of Science and Technology. P. M. B 5080, Port Harcourt, Nigeria. 2Department of Office and Information Management, Faculty of Management Sciences, Rivers State University of Science and Technology, Rivers state, Nigeria.
Email: [email protected]

Article Number - E0FDF611927
Vol.1(3), pp. 089-101 , June 2009
https://doi.org/10.5897/AJMM.9000062

Accepted: 25 May 2009
Published: 30 June 2009

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