Customer retention practices of small, medium and large hotels in South Africa: An exploratory study
D. J. Petzer1, T. F. J. Steyn2 and P. G. Mostert3*
1Department of Marketing Management, University of Johannesburg, South Africa.
2Department of Management, School of Business, Cameron University, Lawton, Oklahoma, USA.
3School of Business Management, North-West University: Potchefstroom Campus, South Africa.
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