African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 145

Full Length Research Paper

Customer retention practices of small, medium and large hotels in South Africa: An exploratory study

D. J. Petzer1, T. F. J. Steyn2 and P. G. Mostert3*
1Department of Marketing Management, University of Johannesburg, South Africa. 2Department of Management, School of Business, Cameron University, Lawton, Oklahoma, USA. 3School of Business Management, North-West University: Potchefstroom Campus, South Africa.
Email: [email protected]

  •  Published: 30 April 2009

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