African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Full Length Research Paper

The influence of predictors on travel web site adoption among Malaysian travellers

Norzalita Abd Aziz1 Ghazali Musa1* and Ainin Sulaiman1
Faculty of Business and Accountancy, University of Malaya, Malaysia.
Email: [email protected]

  •  Accepted: 13 August 2010
  •  Published: 31 December 2010

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