Antecedents of PLS path model for competitive advantage and financial performance of SMEs in Thailand

Boonthawan Wingwon; Montree Piriyakul

doi:10.5897/AJMM.9000016

African Journal of
Marketing Management

Abbreviation: Afr. J. Mark. Manage.
Language: English
ISSN: 2141-2421
DOI: 10.5897/AJMM
Start Year: 2009
Published Articles: 158

Full Length Research Paper

Antecedents of PLS path model for competitive advantage and financial performance of SMEs in Thailand

Boonthawan Wingwon1* and Montree Piriyakul2

1Department of General Management, Lampang Rajabhat University, Thailand. 2Department of Statistics, Ramkhamhaeng University, Thailand.
Email: [email protected]

Article Number - 1094E574335
Vol.2(6), pp. 123-135 , December 2010
https://doi.org/10.5897/AJMM.9000016

Accepted: 15 November 2010
Published: 31 December 2010

Copyright © 2024 Author(s) retain the copyright of this article.
This article is published under the terms of the Creative Commons Attribution License 4.0.

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African Journal of Marketing Management

Antecedents of PLS path model for competitive advantage and financial performance of SMEs in Thailand

Boonthawan Wingwon1* and Montree Piriyakul2

African Journal of
Marketing Management