African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Full Length Research Paper

The impact of technology on competitive marketing by banks: A case study approach

Reginald Masocha1,4*, Norman Chiliya2 and Stanislous Zindiye3
  1University of Fort Hare, South Africa. 2Monash University, South Africa. 3Rhodes University, South Africa. 4University of Fort Hare P. Bag X1314, Alice, 5700 South Africa.
Email: [email protected]

  •  Published: 31 March 2011

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This article is published under the terms of the Creative Commons Attribution License 4.0

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