Customer relationship management (CRM) in a South African service environment: An exploratory study

Mornay Roberts-Lombard; Leon du Plessis

doi:10.5897/AJMM.9000023

African Journal of
Marketing Management

Abbreviation: Afr. J. Mark. Manage.
Language: English
ISSN: 2141-2421
DOI: 10.5897/AJMM
Start Year: 2009
Published Articles: 158

Full Length Research Paper

Customer relationship management (CRM) in a South African service environment: An exploratory study

Mornay Roberts-Lombard1* and Leon du Plessis2

1C-Ring 607, Kingsway Campus, Auckland Park, Johannesburg, Gauteng Province, South Africa. 2Department of Marketing Management, University of Johannesburg, South Africa
Email: [email protected]

Article Number - 86809458179
Vol.4(4), pp. 152 - 165 , April 2012
https://doi.org/10.5897/AJMM.9000023

Accepted: 10 April 2012
Published: 30 April 2012

Copyright © 2024 Author(s) retain the copyright of this article.
This article is published under the terms of the Creative Commons Attribution License 4.0.

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African Journal of Marketing Management

Customer relationship management (CRM) in a South African service environment: An exploratory study

Mornay Roberts-Lombard1* and Leon du Plessis2

African Journal of
Marketing Management