African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Full Length Research Paper

The relationship between customer focused service and customer satisfaction in the Nigerian insurance industry

Olowokudejo F. F.* and Adeleke I. A.
Department of Actuarial Science and Insurance, Faculty of Business Administration, University of Lagos, Nigeria.
Email: [email protected]

  •  Accepted: 14 September 2011
  •  Published: 30 November 2011

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