African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 158

Review

Towards a successful customer relationship management: A conceptual framework

Benjamin Appiah - Kubi1* and Andrews Kingsley Doku2
  1Faculty of Engineering, University of Mines and Technology, Tarkwa, Ghana. 2Office of the Registrar, University of Mines and Technology, Tarkwa, Ghana.
Email: [email protected]

  •  Accepted: 11 February 2010
  •  Published: 31 March 2010

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