African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Full Length Research Paper

Factors critical to the success of small-medium sized business marketing: A view from the tourism industry in Saudi Arabia

Muhammad Asad Sadi* and Qamar Iftikhar
Email: [email protected]

  •  Accepted: 22 August 2011
  •  Published: 30 September 2011

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