Brand perception in the function of strong brand formation

Milan Stamatovi; Danko Damjanovi; Nebojscaron;a Zaki

doi:10.5897/AJMM.9000020

African Journal of
Marketing Management

Abbreviation: Afr. J. Mark. Manage.
Language: English
ISSN: 2141-2421
DOI: 10.5897/AJMM
Start Year: 2009
Published Articles: 159

Full Length Research Paper

Brand perception in the function of strong brand formation

Milan StamatoviÄ‡1, Danko DamjanoviÄ‡2 and Nebojša ZakiÄ‡3*

1Faculty of Management, Metropolitan University, Tadeuša KošÄ‡uškog 63, 11000 Belgrade, Serbia. 2Faculty of Management, FAM, Vase StajiÄ‡a 6, 21000 Novi Sad, Serbia. 3Faculty of Entrepreneurial Business, Cara Dušana 62-64, 11000, Belgrade, Serbia.
Email: [email protected],[email protected]

Article Number - E1F51CF4739
Vol.3(6), pp. 105 - 114 , June 2011
https://doi.org/10.5897/AJMM.9000020

Published: 30 June 2011

Copyright © 2024 Author(s) retain the copyright of this article.
This article is published under the terms of the Creative Commons Attribution License 4.0.

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African Journal of Marketing Management

Brand perception in the function of strong brand formation

Milan StamatoviÄ‡1, Danko DamjanoviÄ‡2 and Nebojša ZakiÄ‡3*

African Journal of
Marketing Management