African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Full Length Research Paper

Function of projective techniques in improving brand personality

Makarand Upadhyaya
  • Makarand Upadhyaya
  • College of Business Management, Jazan University, Jazan, Saudi Arabia.
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  •  Accepted: 31 December 2012
  •  Published: 31 January 2013

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