African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 157

Full Length Research Paper

Criticality of change leadership to business survival in a VUCA environment: A case study of Zimbabwe Stock Exchange-listed companies in the COVID-19-affected trading period of March - December 2020

Mwinga Elton
  • Mwinga Elton
  • Graduate School of Business, Bindura University of Science Education, Zimbabwe.
  • Google Scholar
Mwenje Judith
  • Mwenje Judith
  • Graduate School of Business, Bindura University of Science Education, Zimbabwe.
  • Google Scholar


  •  Received: 30 June 2021
  •  Accepted: 09 August 2021
  •  Published: 30 June 2022

How to cite this article

APA /
Mwinga, E., & Mwenje, J. (2022). Criticality of change leadership to business survival in a VUCA environment: A case study of Zimbabwe Stock Exchange-listed companies in the COVID-19-affected trading period of March - December 2020. African Journal of Marketing Management, 14(1), 21-34.
Chicago /
Mwinga Elton and Mwenje Judith . "Criticality of change leadership to business survival in a VUCA environment: A case study of Zimbabwe Stock Exchange-listed companies in the COVID-19-affected trading period of March - December 2020." African Journal of Marketing Management 14, no. 1 (2022): 21-34.
MLA /
Mwinga Elton and Mwenje Judith . "Criticality of change leadership to business survival in a VUCA environment: A case study of Zimbabwe Stock Exchange-listed companies in the COVID-19-affected trading period of March - December 2020." African Journal of Marketing Management 14.1 (2022): 21-34.