Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 204

JMCS Articles

Role of social media in Ethiopia's recent political transition

July 2020

This research aims to explore to what extent the popular social media positively and negatively affected Ethiopia's recent political transition. Further, the research focuses on how the social media played a role in leading to the overthrow of the state capture by the authoritarian and how they are playing role in the process since then. Qualitative research and analysis have been applied to depict the impact of...

Author(s): Adamu, Meseret Assefa  

Desensitization of the Lebanese audience to the portrayal of violence on Game of Thrones and Breaking Bad: A case study

March 2020

This research investigated the desensitization signs shown by the Lebanese audience to the violence portrayed on Game of Thrones and Breaking Bad. The research’s study was a qualitative case study of the theory of desensitization applied on two Lebanese participants, each watching respectively the series Breaking Bad and Game of Thrones. The participants were chosen based on the fact that one had never watched...

Author(s): Tamara Noelle Alicia Abi-Khalil

Literature review of sexual reproductive health campaign messages: What are the milestones and potential research topics within the Kenyan context?

October 2019

This paper presents a literature review of the sexual reproductive health campaign messages and highlights the milestones in the existing literature. The review begins with definition of health campaign messages and other key concepts. The subject is then situated within the discipline of communication studies particularly within the branch of health communication. A review of relevant theories follows after which...

Author(s): Bernice Ndegi Gatere and Charles Ongondo  

A study on the effect of 13 Reasons Why on young adults with low self-esteem

September 2019

The study was designed to examine the effect of 13 Reasons Why on 216 young adults with low self-esteem. Survey method was used to obtain the responses from the samples, before and after watching 13 Reasons Why. The findings of the study revealed that, 13 Reasons Why improved self-esteem in the female samples alone. No improvement in self-esteem was observed in the male samples.   Key words: Thirteen...

Author(s): P. Samuel Duraivel and R. Lavanya

Facebook use among Nigerians in Houston Texas USA

September 2019

Social Media came into our world in the 21st century and changed the way things are done, knitting itself into the fabric of everyday living. It has opened the world in ways that was unimagined in previous decades, connecting people through time and space. Being one of the largest immigrant groups in Houston Texas, this study investigates how Nigerians have embraced the new medium as Diasporas. Two Hundred Nigerians...

Author(s): Agnes Agbo Monjok, Christian Chinwe Ulasi and Eui Bun Lee

An exploration into the revival path of Peking Opera in the perspective of "Cooperative Communication": Discussion on the dispute between Leehom Wang and Peiyu Wang in a Chinese Talk Show

June 2019

November 4th, 2018, in the first episode of the third season of the Tucao Conference, a most popular talk show in China, pop singer Leehom Wang and Peking Opera actor Peiyu Wang debated whether pop songs should be incorporated with elements of Peking Opera. Peiyu Wang believes that young people should give themselves the opportunity to listen to Peking Opera. Pop songs should not encroach on Peking Opera. She thinks it...

Author(s): Yan Zhang, Tianyu Li and Yanwen Xu

The voices of culture, conservation and the media event around bullfight ‘Jallikattu’ in Tamil Nadu, India

March 2019

In the Southern Indian ‘State of Tamil Nadu’, the traditional Jallikattu sport involving young men competing against bulls is described as one of the ancient living sports in the modern era. Based on petitions by animal rights groups, the Supreme Court of India banned the ancient sport of Jallikattu in 2014 on the grounds of animal cruelty. The ban of this traditional sport ignited protests culminating in a...

Author(s): Jayashree B, Arul Aram and Yasmin Ibrahim  

Comparison of the effects of cognitive age and advertising credibility of the elderly on reading advertising with different information loads

February 2019

This study aims to find the different effects on the elderly caused by reading advertising with different information loads due to differences of cognitive age and advertising credibility. Young adults and middle-aged adults are compared with the elderly. The results reveal that different ages show differences in cognitive age but not in advertising credibility. Most of the respondents in the three age groups have a low...

Author(s): Yu Shu-Yin  

Delving into the political role of the media: An analysis of South Africa’s mail and guardian and the online reception of its electioneering message

January 2019

Research trends illustrate that media institutions have a role in influencing the citizenry through their political communication objectives.  This research paper grapples with the idea of the press as a political actor in South Africa. This has been done through the analysis of online comments responding to the Mail & Guardian’s editorial message/communiqué on its political position during the...

Author(s): Siyasanga M. Tyali  

The changing nature of “News Reporting, Story Development and Editing”

December 2018

With advancements in technology in this age of globalization and digital media, the nature of News Reporting, Story Development and Editing across the United States have been constantly evolving. Through a systematic secondary research, the current research would examine various factors which led to the evolutionary journey of News Reporting, when there was simply a man behind a desk delivering news to the age of...

Author(s): Ghadeer Al Najar  

Does mobile technology increase the diversity of news? A content analysis of news notifications on mobile phones

December 2018

Through conducting a content analysis of news notifications on the mobile media platform, the current study mainly finds that 1) no agenda correlation exists among legacy media outlets; 2) an agenda correlation is found between non-legacy media outlets and legacy media outlets; 3) in terms of news pushing frequencies, non-legacy media outlets, and legacy media outlets share different news pushing patterns on the mobile...

Author(s): Fei Qiao  

Perception of medical awareness of media analyzed by multilayer perceptron

November 2018

The study considers the perception of medical errors and media awareness. This study identifies the effectiveness of the television media intervention in creating awareness on medical malpractices and it has find out the impact of maintaining medical records of a family online by the family doctor in reducing medical malpractices. This creates the importance of service quality in medical industry through the multilayer...

Author(s): K. Ravichandran, S. Arulchelvan and K. PeriyaKannan

Forecasting, forewarning weather and disasters in the social web: A network study

November 2018

Web 2.0 environments like the social web have redefined communication altogether through the proliferation of user generated content. With escalating global instances of disasters, people more particularly the millennial community tend to consume increased amounts of multitudinous information pertaining to weather and its woes in the social web apart from actively participating in the disaster discourse. The current...

Author(s): Mahalakshmi Selvaraj and Sunitha Kuppuswamy

Media and disaster management: Analysing communication trends in flood ravaged communities in Benue State, North Central Nigeria

October 2018

The need to communicate early and frequently with multiple stakeholders is to ensure effective communication towards enhanced preparedness and response efforts in order to reduce disaster fatality rate. The media are critical stakeholders in disaster management as their contents create awareness and educate people in building resilience, reducing disaster risk and vulnerability in pre, during and after disaster. This...

Author(s): Muritala O. Oke, Afolabi T. Adeyinka and Oshinfowokan Grace Oluseyi  

Public relations in corporate reputation management: A case of Ethiopian Broadcasting Corporation

October 2018

This study aims to explore the practice of public relations management in maintaining relations with the public who interact with a corporate organization. To investigate the role of public relations in maintaining good reputation, a mixed method approach was employed taking Ethiopian Broadcasting Corporate as a case study. Data were collected from different instruments such as questionnaire, document review and...

Author(s): Samson Mekonnen Hailu  

Management for sustaining the fishery resources in Pulicat estuary, India

September 2018

The study aims to establish strategies on how to manage coastal fisheries conflicts and livelihood in Pulicat estuary. This estuary, lying in the east of the Tamil Nadu and Andhra Pradesh States in India, is the second largest brackish water body in India, the first being the Chilika estuary in the State of Odisha. The total area of the estuary is 759 km2 with many island as part of it. But only 360 km in the southern...

Author(s): S. Jerard Majella Francis and I. Arul Aram  

And the Oscar goes to . . . Global Cinema!!! Taking a Close-Up Look at the Business and Legal Challenges and Opportunities of International and U.S. Film Industries

September 2018

For over 120 years, the global cinema industry has been an important segment of the world economy which has had a significant impact on the economy and culture of countries. This article analyzes the world film industry, with a close up focused on the U.S. movie market, utilizing SWOT (Strengths, Weaknesses, Opportunities and Threats) as a strategic tool to consider the internal and external challenges and opportunities...

Author(s): Joyce Boland-DeVito  

Impact of mobile advisory and face-to-face communication in capability building among Indian farmers

August 2018

This paper analyzed the impact of mobile advisory and face-to-face communication in capability building of farmers in Kancheepuram district, Tamil Nadu, India. These farmers accessed agricultural training and information services through Krishi Vigyan Kendra (KVK). KVKs had been established in different parts of the country to enhance agricultural productivity and to promote rural wellbeing. Gigler’s Alternative...

Author(s): E. Christy Leema, Rose Mary and I. Arul Aram  

Social media as a means to overcome stress and depression among women

July 2018

Depression constitutes a serious challenge in personal and public health. Tens of millions of people each year suffer from depression and only a fraction receives treatment (de Choudhury, 2013). Stress and depression drains one of the feel-good factors essential to sustain the energy that gives the impetuous to hope and move forward. Depression in women is made more complex because of factors such as reproductive...

Author(s): V. R. Revathy, I. A. Aram and V. S. Sharmila  

Twitter and sports journalism in Germany: Application and networks during the Sochi 2014 Winter Olympics

July 2018

Professions in the communication realm are affected by Twitter’s rapidity, agenda setting, and myriad utilization possibilities. This study addresses potentials of Twitter for journalists in the sport context and assessed journalists’ Twitter activity, as well as journalists’ Twitter networks and their change in the course of the 2014 Winter Olympics. The sample was composed of the accounts of 30...

Author(s): Christoph G. Grimmer and Thomas Horky  

Global Muslim audiences’ polysemic reading of “My name is Khan”: Toward an emergent multiculturalism

May 2018

In this study, we learn how audiences make sense of a non-dominant text that is conveying a non-Western story about the Global War on Terror (GWOT). The audiences affective narratives affirm Deuze’s argument that media is not separate from our lived experience; we live in media rather than with media. This study was conducted on an urban campus in the Pacific North-West, with film audiences of over fifty Saudi...

Author(s): Priya Kapoor  

An exploration of the limitations of transmedia storytelling: Focusing on the entertainment and education sectors

April 2018

Transmedia storytelling is a concept emerging in the field of communication and media. The concept was first popularized by Jenkins. He defined it as a representation of a process in which integral elements of given fiction are disseminated systematically through multiple media platforms. Even though many researchers have studied the concept, not enough studies have been done with respect to its limitations, especially...

Author(s): Young-Sung Kwon and Daniel H. Byun  

It is not easy being green: A critical discourse and frame analysis of environmental advocacy on American television

March 2018

Environmental advocacy on American television draws upon utterly exhausted stereotypes, which have become part of a popular discourse. This article serves as an installment in an ongoing project at York University. It analyzes the ideological framing and discursive construction of environmental advocacy, suggesting that such portrayals perpetuate cognitive injustice through the perpetuation of stigmatizing discourses....

Author(s): Delon Alain Omrow  

Accurate expert deception detection: Faulty premises in Vrij et al. (2015)

February 2018

This essay is a rejoinder to a commentary by Vrij et al. (2015) that was critical of Levine et al.’s (2014) experiments showing exceptionally high deception detection accuracy by expert interrogators. We contend that highly accurate deception detection is possible under conditions where contextualized communication content is diagnostic and where an interrogator is allowed to actively solicit honest confessions....

Author(s): Timothy R. Levine and  J. Pete Blair

Coverage and content analysis of agricultural transformation agenda news in selected newspapers in Nigeria

January 2018

Importance of accuracy and conciseness of type and content of information being disseminated to the populace in respect of a development intervention to avoid misleading the populace cannot be overemphasised. Given the strategic importance of Agricultural Transformation Agenda (ATA) in policy drive of Nigerian government and useful lesson it has for repositioning Nigerian Agriculture in a bid to salvage Nigeria’s...

Author(s): Ijeoma, Messiah Chijioke and Olajide, Bamidele Rasak

The passing of a champ: Newspaper coverage of Muhammad Ali’s death

October 2017

This study analyzed coverage of Muhammad Ali’s death in three newspapers: Khaleej Times, The Guardian and The New York Times. Guided by framing analysis, the one-week long coverage period between his death and his burial provided insight into how Ali was portrayed both inside and outside the ring. The study suggested four frames to this media coverage: Ali the celebrity, the entertainer, the humanitarian, and the...

Author(s): Mohamed A. Satti

Readability and political discourse: An analysis of press releases of Ghanaian political parties

September 2017

Press releases have enormous influence on public opinion since the media sets agenda for public discussion. Thus, press releases are essential communication tool for political parties. For press releases to be effective, however, they must be readable. Therefore, the main objective of this study  was to evaluate the readability of news releases of the two major political parties (National Democratic Congress (NDC),...

Author(s): William Kodom Gyasi

Assessing the market for motion graphics in Jeddah, Saudi Arabia

August 2017

Motion graphics, as a field, has been developed and utilized most in Western broadcast television markets.  As an attention-grabbing device, and as a means to communicate information, it appears in all aspects and modes. The Western markets value these techniques, and how they support the promotion of products and the understanding of complex, multi-layered information in relativity short amounts of time. This...

Author(s): Rae Maerkle and Afsina Abbasi

Kinesthesia and catharsis: An analysis of ‘Bhumika’

May 2017

Kinesthesia is a transformation of mental state into physical catharsis, the embodiment of psychological pain into physical. The layers of mental disturbance are enfolded into physical actions performed through the parts of body. To Eisenstein, physical actions are always motivated by the psychological. Kinesthesia in the form of dance is the transformation of emotions into one’s self. The film ‘Bhumika-The...

Author(s): Anita Chahal

Mediating effect of word-of-mouth in movie theatre industry

March 2017

This study examines the role of word-of-mouth in the movie theatre industry. Word-of-mouth is tested as a mediator between pre-release studio actions (stars, production budget, and number of screens) and box office revenue. The results suggest that word-of-mouth fully mediates the relationship between stars and box office revenue. A partial mediation of word-of-mouth occurs in case of production budget and number of...

Author(s): Monika Rawal and Jose Luis Saavedra

Exploring cyberloafing behavior in South-central Ethiopia: A close look at Madda Walabu University

February 2017

The Internet has made a significant impact on work and the personal lives of people working around the world. While access to the Internet has changed the ways work can be carried out, it has also increased the opportunities for people to cyberloaf, while under the guise of doing work. Cyberloafing is employees’ non-work related use of internet while working hours in any organization. Of late, it is a burning...

Author(s): Shafaat Hussain and Truptimayee Parida

Framing of environment in English and Tamil newspapers in India

January 2017

Media coverage of environmental issues helps the readers to understand the concepts that shape their beliefs and perspectives. Media professionals play a vital role on how the public perceives environmental issues. The media does the diverse framing of reality of environmental issues. The study aims to find how the English and Tamil newspapers in India have covered environmental issues and identify the differences among...

Author(s): Nirmala Thirumalaiah and Arul Aram

Agenda setting via gate-keeping theory in the press coverage of presidential candidates in Kenya

December 2016

The paper uses gate-keeping theory to explain how the press sets agendas. It analyzes how the press covered the presidential candidates in the Kenya’s 2013 General Election. Three newspapers are analyzed: the Nation, the Standard and the Star Newspaper. All have a country wide presence and are considered mainstream newspapers. The major aim is to cement understanding about how the press performs its duties of...

Author(s): Mwangi Michael Kamau

Gossip Girl setting fashion trends: Lebanese young viewers’ identification with media characters

November 2016

This article aims at expanding the knowledge of identification with the fashion of media characters on the series Gossip Girl (Schwartz and Savage, 2007). Since the subject has already been investigated abroad, this article helps gain an understanding of the topic in Lebanon, and its influence on Lebanese female teenagers and young adults. The theory of Identification is adopted throughout the study. The article uses a...

Author(s): Tamara Abi-Khalil and Christy Mady

The communicativeness of incantations in the traditional Igbo society

October 2016

This paper examines the communicativeness of incantations in the traditional Igbo society. Incantations are given force by oral tradition, a practice whereby the social, political, economic and cultural heritage of the people is communicated by word of mouth from one generation to another. It was the most predominant part of communication in many parts of Africa. Prior to colonialism, the African society, including the...

Author(s): Walter Duru

The tree of life and courageous: Comparative analysis on faith-based filmmaking

October 2016

This thesis analyzes the story structure of two films, The Tree of Life (2011) and Courageous (2011), and their similarities and differences in storytelling and Christian themes. Using screenwriting scholar Robert McKee’s theories on story structure, this comparative analysis highlights the plot elements, conflicts, dialogue, and overall execution of the two films in order to identify their agreement or...

Author(s): Sean O&#;Connor, M. A. 

Attribution of government responsibility for H1N1 flu pandemic: The role of TV health news sources, self-efficacy messages, and crisis severity

September 2016

This experimental study (N=146) investigates how sources in television news (government official vs. doctor), perceptions of crisis severity (high vs. low), and perceptions of self-efficacy messages (presence vs. absence) in TV news stories about the H1N1 flu affect the public’s perception of the government responsibility for the public health crisis and their personal control for preventing contraction of the...

Author(s): Sun-A Park  and Hyunmin Lee

Information and communication technology access and use and competency level among second-cycle school teachers in Ghana

August 2016

One hundred second-cycle school teachers in Ghana (average age 38) were surveyed to explore their access to and the use of information and communication technology (ICT) tools, and their level of competence. The Global Citizenship Survey instruments were adapted to collect the data. The study adopted the descriptive research design and data was analysed using descriptive statistics and Chi square test. The findings of...

Author(s): Frederick Kwaku Sarfo, Samuel Kwame Amankwah, Philip Oti-Agyen and Issifu Yidana

Framing of climate change issues in Indian television news channels

July 2016

Climate change affects the lives and livelihood of people. Unless and until people understand the climate science, they will not be able to cope with the extreme events that are likely to occur. The media plays a major role in disseminating scientific information on climate change, and the general public becomes aware of it through the media. This research is an analysis of a six years of coverage of climate change...

Author(s): G. C. Prem Nivas, C. Arul and A. Aram

Transcendence through social media

June 2016

The emergence of social media has created a sudden shift in the dynamics of societal structure. It is no more a physical, aural and visual attribute to meet, communicate or gather at a given time and place. It is the age of online, and the social media is hogging the limelight to capture as many as ‘netizens’ to indulge and express their thoughts and ideas through social media. Keeping this broad spectrum in...

Author(s): Bandopadhyaya Suvojit

Expanding media arena, communication skills and youth participation in newspaper discourse

May 2016

In Nigeria, newspaper arena for youth participation has been expanding in the past ten years, especially with the advent of the Internet. But researchers of youth communication seem to be drawn away from traditional media to Internet-enabled media thereby paying inadequate attention to this phenomenon. And it appears that, due to this inadequate attention, a clear case of increasing inclusiveness in Nigeria’s...

Author(s): Emmanuel C. Ifeduba and Olamide Bolarinwa

Sex stereotyping in advertising and effects on the self-esteem of Nigerian women

January 2016

This study examined the relationship between how sex stereotypes are presented in advertisements, and the value women attach to themselves in the society with regards to their self-esteem. Survey method was adopted for the study using questionnaires to sample 200 hundred female students of Benue State University Makurdi. Findings revealed that, like many other studies carried out in the past by scholars, advertisements...

Author(s): Achakpa-Ikyo Patience, N. and Anweh Grace

Influencing factors to mobile phone adoption among urban youth in Botswana

January 2016

Drawing from the focus groups and semi-structured interviews conducted on urban youth in Botswana, this study adds to the literature of mobile phone adoption among youth in the global South. The study indicates that mobile phone adoption among youth in Botswana is predominantly influenced by factors such as the need for connectedness, cost and perceived usefulness of mobile phone handsets. Moreover,this study...

Author(s): William Lesitaokana

The examination of parent-adolescent communication motives, relational maintenance and intimacy in the uses of communication technologies

December 2015

Both parents and adolescents have adopted a wide range of technologies in their daily lives. Most scholars are interested in the consequences of individuals’ technology addiction and relational development while little attention is given to their family relationships through the communication of new media. Drawing from the perspectives of media uses and gratifications, this study develops an empirical model by...

Author(s): Po-Chien Chang

Contested identities: Historical critique of dress as a communication symbol

November 2015

This article discusses the historical associations of dress as a significant symbol of communication in society. Particular attention is given to women within the African and Western contexts in relation to how dress was utilized as a conduit to relay information about the social customs and ills that were prevalent. The phenomenon of dress is a significant symbol of communication that can serve as a window into...

Author(s): Precious Tafadzwa Chingono

Propagating health insurance: A formative evaluation of broadcast media programs sponsored by National Health Insurance Scheme (NHIS) in selected Northern States

November 2015

This paper is based on a survey carried out in 2013 to assess the formative potential of broadcast programs designed to propagate the need for health insurance among citizens in six Northern States of Nigeria from 2007 to 2012. Like many insurance schemes across the world, the National Health Insurance Scheme (NHIS) envisaged contributors to pay into common pools to enable health care providers to attend to the...

Author(s): Aminu Hamajoda

Journalists’ perception of the communicativeness of selected Nigerian hip-hop contemporary songs: A Port Harcourt City survey

October 2015

This study sought to ascertain the communicativeness of some top Nigerian hip-hop songs, as perceived by journalists practicing in Port Harcourt, bearing in mind the fact that music is a form of expressive communication. The study design was predominantly survey. Out of a population of 420, a sample size of 197 was drawn at a confidence level of 95% and a confidence interval of 5 using the sample size calculator. The...

Author(s): Godwin B. Okon and Florence N. Okon

Correlations between cultural orientations and successful aging of Filipino elders

September 2015

Through the years, the topic of aging has been investigated in relation to the elders’ place in cultural traditions, the roles they played in managing the family, their functions in the community, the challenges they faced as a result of their physical and psychological changes, and their well-being as they aged. Although there still seems to be a deficit in research about elders, considering their growing...

Author(s): Carmencita Del Villar

Effects of Indian movies related to Kashmir issue on Pakistani youths

August 2015

This has been observed that due to many reasons, Indian movies are very popular in general public of Pakistan and particularly in young generation. This study focuses on the effects of Indian movies on Pakistani youths with special reference to Kashmir issue. Kashmir issue is a core issue between two neighbor countries - India and Pakistan. After the brief introduction and background of the issue, this is analyzed that...

Author(s): Ahsan Akhtar Naz and Talal Mustahsan Raza

Is That Real? Understanding Astronomical Images

July 2015

This study examined what is believed to be “real” in images and how people – particularly non-experts – respond to and understand information that astronomical images attempt to convey. A convenience sample of 1,956 responded to an online survey created for this research. Results indicated that belief in the veracity of astronomical images is normally distributed, with males somewhat more...

Author(s): Lisa F. Smith, Kimberly K. Arcand, Jeffrey K. Smith, Randall K. Smith and Jay Bookbinder

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