Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 201

JMCS Articles

April 2015

Undergraduate students use of mobile phones: Exploring use of advanced technological aids for educational purpose

As India has the world’s second largest mobile phone user base (over 893.3 million users, May 2011) and Wireless communication has emerged as one of the fastest diffusing media on the planet, fuelling an emergent ‘mobile youth culture’, it will be interesting to explore the attitude of undergraduate students towards the use of mobile phones for educational purposes. We all know that mobile phones...

Author(s): Ishita Halder, Santoshi Halder and Abhijit Guha

March 2015

Celebrity and health promotion: How media can play an active role in cancer prevention and early detection

It is well-known that celebrities can influence the mass public, helping to shape behaviours and attitudes. The goal of this research is to understand the impact of a celebrity’s cancer news on Brazilian society. Our hypothesis is that news about celebrities with cancer attracts much public attention, but the media squander the chance to educate, inform and enlighten the public about this disease. We studied the...

Author(s): Priscila Biancovilli, Gabriel de Oliveira Cardoso Machado and Claudia Jurberg

March 2015

Communication without content? On how theory of communication can have its horizons broadened by Whitehead's thinking

According  to  Whitehead,  the  things  of  world  are  at  the  same  time  strange  and provoking. We do not perceive them, but rather prehend them; they occupy us before we occupy them. The prehension happens at first as affection and only afterwards as cognition. Therefore, its approach is before anything else aesthetic, not ethical. Even so, beauty...

Author(s): Marcondes Filho Ciro

March 2015

Reinterpreting some key concepts in Barthes’ theory

The paper makes clear some basic concepts in semiotic studies like signifier, signified and referent and core concepts in Roland Barthes’s theory are restudied with new developments especially in connotateurs, meta-language and meaning transfer, which play a key role in understanding how myth is constructed with the two mechanisms of naturalizing and generalizing. With the new understanding, the paper studies the...

Author(s): Sui Yan and Fan Ming

February 2015

Model of communicative competence formation

In recent years, in line with the communicative and especially cognitive-communicative approaches in native and foreign methodology, the problem of forming the abilities of communicative competence "as the main component of the professional qualifications competency of the modern specialist" is being actively developed.  At the same time, monitoring the process of teaching FL in educational establishments...

Author(s): Bissenbayeva Zhanat,  Ubniyazova Shyryn and Saktaganov Balabek

February 2015

Mediatizing security operations: An ethical and professional assessment of Media coverage of insecurity in Kenya

This study sought to establish the adherence to professional and ethical principles of reporting insecurity matters by journalists in Kenya. Kenya has continuously grappled with national security issues since the 1998 US embassy bomb attack. Terrorist attacks have become a frequent and major cause of insecurity. This has been aggravated by the frequent sectarian, religious and ethnic violence in various parts of the...

Author(s): Kibet Amos

January 2015

Non-verbal immediacy’s role in student learning

Clear and effective communication is essential. Nonverbal communication specifically has a vital role in communication. There is inconsistent data on the effect of nonverbal communication used by instructors and the impact on student learning within the higher education environment. This research study sought to find distinct correlations between instructors’ nonverbal communication and student learning. Based on...

Author(s): Dustin York

January 2015

Emergence of discursive voices and simulation of polyphony: The identity of science in a Brazilian magazine

The aim of this paper is to analyze the construction of identity of science in a Brazilian magazine that covers science. We take identity as a discursive construction and use theories of Discourse Analysis and polyphony of Bakhtin to unfold which discursive voices are present in the magazine’s discourse. Our analysis is divided in three stages: 1) localization of speakers and enunciators, 2) description of...

Author(s): Natália Martins Flores and Ada Cristina Machado Silveira

December 2014

Media preferences and perceptions: The case of Bahir Dar University instructors

The main intent of this study is to empirically examine media preferences and perceptions of instructors at Bahir Dar University (BDU) in selected faculties, colleges and school. The survey method of research was employed to conduct the study, and questionnaire was used as a data collection tool. Proportionate stratified random sampling technique was used for the selection of instructors. The findings reveal that Bahir...

Author(s): Biset Ayalew Nigatu

December 2014

Application of ICTs in family planning and birth control in Awka-South L.G.A, Anambra State, Nigeria

The power of information and communication technology in information dissemination cannot be overemphasized. ICTs are the new technologies that have significantly changed today’s landscape by being a driving force that stimulates developmental change in digital age. This great transformation has served as a tool for information dissemination in the world and has carried information on family planning and birth...

Author(s): Uchenna Patricia Ekwugha and Allen Nnanwuba Adum

November 2014

Interactivity in Saudi online journalism

The research aims to investigate the interactivity of four Saudi Online Journals. Two of these online journals were the Riyadh and Okaz Online Journals, which are also found in the printed versions. However, the other two journals used in this research paper are the Alweeam and Sabq Journals, which do not have print versions, and are only published online. The data were collected based on an analysis of the existing...

Author(s): Nasser N. Alotaibi

November 2014

Access and comprehension of information by profound deaf youngsters in Brazil

The deaf community is less well informed compared to hearing groups and this communication difficulty hampers not only the acquisition of accurate general information but also puts the deaf community at a health risk. When profound deaf students were asked about their sources of information, a younger group mentioned friends and family, and an older group answered newspapers, television, and internet as their first...

Author(s): R.C.N. Almeida, R.S. Schiaffino, V.M. Rumjanek

October 2014

The effect of system generated cues on users’ perceptions of organizational trustworthiness, competence and goodwill

This study examines how inherent social media system cues may affect perceptions of an organization’s credibility during crisis. Due to their bi-directional nature, social media platforms generate system cues, such as user comments on Facebook and number of followers on Twitter. Thus, even if organizational messages are informative and articulate, they may be scrutinized or perceived as less credible due to system...

Author(s): Leah M. Omilion-Hodges and Monica Rodriguez

September 2014

Correlations among attitudes about aging, willingness to communicate, communication satisfaction, and self-esteem of Filipino elders

  With the aim of understanding how Filipino elders function in the communication context, this study sought to determine their attitude about aging, willingness to communicate, and communication satisfaction, and how these variables correlated with their self-esteem. Eight hundred and one willing and able elders from different sectors of society were included in the study.  Mixed methods such as survey,...

Author(s): Carmencita P. Del Villar

August 2014

Audience westernisation as a threat to the indigenization model of media broadcast in Nigeria

  Based on semi-structure interviews and secondary data, this paper examines the westernization of audiences - among other phenomena - as a serious challenge to the indigenization paradigm in Nigeria in particular and Africa as a whole. It pragmatically argues that this westernization of local audiences theoretically implies the shaping of media output (programming) according to audience interest which,...

Author(s): Endong Floribert Patrick

August 2014

An assessment to the use of Facebook as a communication tool by Midlands State University students from 2012 to 2013

  This article seeks to examine the use patterns of Facebook by Midlands State University (MSU) students as a communication tool from 2012 to 2013. It focuses on MSU students in Zimbabwe focusing on how social media networks such as Facebook can be used by university students to communicate academic, social and political issues in their day to day lives. Again, this will reflect on the efficiency and cultural...

Author(s): Caven Masuku and Painos Moyo

July 2014

Evolution on the front page visuals in The Tribune during 2001 & 2011

The front page of a newspaper is very important for every newspaper, my study examines the evolution on the front page visuals of The Tribune in the year 2001 and 2011. Being one of the oldest newspaper of India, it was founded on 2 February 1881, in Lahore, Pakistan but after the partition in 15th August 1947 it was shifted to Punjab, India. During the study period one major change found, was the size of the newspaper...

Author(s): Pradeep Tewari

June 2014

Media systems beyond national boundaries: Towards a new paradigm?

In recent decades, media systems went through deep transformations, due to social phenomena such as globalization and digitalization; thus, they are to rewrite their boundaries, closely related as those of national states in which media operate. Since the Four theories of the press, studies on communication systems assumed the nation as a privileged frame for the analysis of the relationship between media, political and...

Author(s): Paolo Carelli

June 2014

The quality of nutrition research reporting by leading daily newspapers in India

Background: Newspapers are an important form of Mass media which plays significant role in health promotion, and is crucial for social development. Studies revealed that newspaper reports lacked consistency in presenting nutrition research results to the readers. A study was conducted with a hypothesis “Newspapers often highlight nutrition research findings disproportionately in order to draw reader’s...

Author(s): Mekam Maheshwar, SubbaRao M Gavaravarapu, Venkaiah M, Raghunatha Rao D

May 2014

Freedom of expression from Islamic perspective

Islam gives everyone right to exercise freedom of expression, as long as he does not intrude upon the freedom and dignity of other people. There is no place for the propagation of evil and wickedness in Islam. It does not grant anybody the right to use abusive or offensive language in the name of criticism and freedom of speech. Indeed, Islam grants everyone the right to have his own opinion within the boundaries of...

Author(s): Ali Muhammad Bhat

May 2014

Reporting terrorism among Kenyan media: Should journalists be cautious?

The study examined how journalists report terrorism and why they should be cautious in their reports in Kenya. The actions in which the media can take in covering terror attacks were also discussed and literature from selected books, journals, magazine, the internet and the press were used. We predicted that terrorism drive in the media by staging dramatic events which tend to attract large audience and in turn the...

Author(s): Abraham K. Kisang

April 2014

‘‘Cutting off the shackles of bondage: Freedom, redemption and the movement back to Africa in Haile Gerima’s Sankofa’’

Haile Gerima’s Sankofa (1993) provided a good example for the study of Public History in film that is, the study of how history is presented and recreated for public consumption. In Sankofa, the running thread is the direction that the film provides for a grasp of the past in order to live with confidence in the present and plan for the future. Gerima, originally from Ethiopia, chronicles the Middle Passage and...

Author(s): Samba Diop

March 2014

Challenges of Communication Strategies for Sustainable National Development in Nigeria

This paper identifies some of the challenges facing communication strategies in sustaining national development. It reviews issues surrounding communication strategies and supported the findings empirically with a view to understanding possible barriers to development using communication strategies. Using convenient sampling technique, 50 respondents from Nigerian Ministry of information and National planning were...

Author(s): Ojenike B, Adedokun SO, Odunsi AO and Ojenike JO

March 2014

Media and women image: A Feminist discourse

Female bodies have been exposed to a maximum possible extent through print and visual media globally. The physical impression of women body has been used to sell several consumer products, viz., food to floors, from creams to cars, from perfume to popcorn. The standards of beauty being imposed on women by external sources are much debated and complicated process and need to be understood within the age old...

Author(s): Sumita Sarkar 

February 2014

Blogging Chinese new masculinities: An analysis of a Chinese A-list personal blog

The discourse of Chinese new men and masculinities in the social media sphere has become visible in the past ten odd years but has largely remained unexplored. The analysis reported in this article presents a case of masculine performances in Chinese personal blogs. The data were collected from Acosta's blogsite and blog entries published between March and June 2006. Acosta's blog was the third most visited blog...

Author(s): Jianxin Liu

February 2014

College students’ success in reading as a function of their preparatory school achievements

The purpose of the study was to examine first year college students’ success in reading as a function of their academic achievement in preparatory schools. To this end, data were collected from 138 year first students taking communicative English skills. Then, both descriptive and inferential statistics were employed to analyze the data. The results revealed that all of the variables were found to be correlates of...

Author(s): Bekele Birhanie Aregu

January 2014

The Nigerian journalists’ knowledge, perception and use of the freedom of information (FOI) law in journalism practices

The imperativeness of the freedom to access information, express opinions and active participation in governance by the general public has been recognized by a good number of democratic governments across the globe; hence, the adoption and enactment of the Freedom of Information Act by such democratic governments (Nigeria inclusive). However, there seems to be gross under-utilization of this enormous power bestowed on...

Author(s): Ifeoma Dunu and Gregory Obinna Ugbo

January 2014

Municipality councils and local media study on the right of access to information in Jordan

The purpose of this study is to shed light on the status of the right of access to information in the actions of municipality councils in Jordan, to identify the definite policy municipalities adopted to communicate with citizens, local media, and establishments in their geographical areas, and finally to find out if that policy is sufficiently transparent. The study aims to reach a comprehensive assessment of the state...

Author(s): Basim Tweissi

January 2014

The role of mass media campaigns in preventing unintended pregnancy

This short paper discusses the potential of advertising campaigns to reduce rates of unintended pregnancy in the United States.  The author did a review research indicating that past campaigns encouraging contraceptive use have affected the behavior of some members of their target populations, and  presented simulation results suggesting that a publicly funded, nationwide campaign has the potential to reduce...

Author(s): Adam Thomas

October 2013

The pattern of using information by research scholars in zoology: A bibliometric study

Citations of 24 doctoral dissertations in Applied Zoology submitted to Kuvempu University since its inception were analysed to study the information use pattern of research scholars. The study also analysed the principal bibliographic forms, the journal used and their distribution according to country of origin and chronological scattering. The application of Bradford’s Law of scattering to the literature of...

Author(s): B. U. Kannappanavar and Koteppa Banateppanavar

October 2013

Evaluation of the effect of media-mix on HIV/AIDS information dissemination in Abia State, Nigeria

The study examined the effectiveness of media-mix in disseminating HIV/AIDS information to rural communities in Abia State, Nigeria. Abia State is made up of three Geo-political Zones namely Abia North, Abia South, and Abia Central. From the three zones, two zones Abia North and Abia South were randomly selected and from these two zones, two Local Government Areas (LGAs) – Ohafia and Obingwa were purposively...

Author(s): Odoemelam L. E. and Nwachukwu I.

September 2013

The study of the audiences of the Persian satellite channels in terms of their use and gratification

Audience is the main purpose of any media effort which have to be encouraged and then persuaded that media sends messages in accordance with his interest and need. This study aims at studying the most important media needs of audience in watching Persian-speaking channels. 458 residents of Qaemshahr were chosen based on purposeful sampling technique. This study is a survey which incorporates a researcher-developed...

Author(s): Mehrdad Matani and Mahshid Hassanpour

September 2013

Many ‘sins’ of the mass media in Nigeria: A critical appraisal of the media in a decade of nascent democracy

The thrust of this paper has two foci. First, a critical insight into the media as a political resource in both developing and advanced democracies. This glaringly forms the theoretical anchor for this paper. Secondly, the paper takes a cursory look at the performance of the mass media, within the first decade of civilian rule in Nigeria. The paper, however, infers that hardly do the media hold themselves down to the...

Author(s): Emmanuel O. Ojo and P. F. Adebayo

September 2013

Corporate social responsibility as an invention of public relation: A case of Econet and National Railways of Zimbabwe (NRZ)

This article examines the relationship and relevance of CSR and PR at Econet and NRZ in Zimbabwe. It focuses on how CSR can be perceived by people, especially in Zimbabwe as an invention of PR. CSR which is modern PR is guided by reciprocity between the corporations and their publics in an effort to create   mutual understanding and goodwill between corporations and their publics. The study is based on two...

Author(s): Caven Masuku and Painos Moyo

September 2013

Nursing education and its impact on patient-healthcare provider communication in Malawian hospitals

Having good communication skills is essential for healthcare providers to establish good healthcare provider - patient relationships. Good patient-healthcare provider communication has better health outcomes, high compliance to therapeutic regimes, higher patient and healthcare provider satisfaction and a decrease in malpractice risk. Sadly, medical colleges tend to emphasise much on the biomedical sciences at the...

Author(s): Precious Madula

August 2013

Exploring the perceived impact of threat levels: The case of North Korea’s nuclear threat in the U.S.

Using an experiment with 373 participants, this study examines the main effects of threat levels (high vs. low) on the cognitive appraisal by adopting a third-person effect measurement. The study not only shows a greater perceived impact of threat on others than themselves in both high and low threat level conditions but also reveals that the higher threat level produces a greater perceived impact on comparison groups...

Author(s): Sun-A Park

August 2013

Use of photo-manipulation techniques in enhancing magazine cover portraiture: Lessons for journalistic graphics in Nigeria

Evidence of the information age includes the flexibility, availability, accessibility and affordability of information, consequently expounding the frontiers of Graphic Design as well as all the tools of its practice. It is noted that publishing is one of such areas benefiting from digital transformation. Attempt is being made in this article to highlight the role of a few photo-manipulation in developing a...

Author(s): J. I. Azi, S. U. Dakyes and S. O. Ogunwole

August 2013

Does ethnic Internet use deter or promote cross-cultural adaptation?

Guided by uses and gratifications theory and prior research on cross-cultural adaptation (CCA), this paper examines the impact of ethnic Internet use on CCA. Based on surveys from 268 Chinese students in the U.S., our results show that Chinese students use the Internet primarily for information, entertainment and ethnic maintenance reasons. Entertainment and social involvement motives positively predict ethnic Internet...

Author(s): Ying Wang and Xiaoshi Quan

July 2013

Self-efficacy, Self-esteem and Gender as Determinants of Performance in Speaking Tasks

The study examines the effects of self efficacy, self esteem and gender on performances in speaking tasks among first year university students. It also analyzes correlations of and gender differences in the variables treated. In this study, 128 participants, who had been interested to participate, were included. To gather data, scales and tests were used. Both descriptive and inferential statistics, namely, t-test,...

Author(s): Bekele Birhanie Aregu

July 2013

Building successful brand by using social networking media

Innovation in social networking media has revolutionized the world in 21st century. Social networking media presents potentially opportunities for new forms of communication and commerce between marketers and consumers. The objectives of this is to analyze effective communication strategy through social networking media. A survey was conducted randomly among Facebook user community, by sending questionnaire through...

Author(s): Tina Vukasovič

June 2013

The effects of spatial distance spreading on social presence, negotiation continuation norm and exit behavior in the electronic negotiation

The purpose of the present study is to reexamine the effects of spatial distance on the psychological processes and behavior of negotiators found by Hatta and Ohbuchi, using a different measure of social presence. Participants were 20 undergraduate students, and negotiations were conducted via computer. They were assigned to either a close or remote condition. The results indicated that participants in the remote...

Author(s): Taketoshi Hatta and Ken-ichi Ohbuchi

June 2013

The impact of students’ self-regulated language learning on their reading achievement in Ethiopian high schools: Grade 9 in focus

The purpose of this study is to determine whether or not motivational beliefs and self-regulated learning strategies are significant predictors of high school students' reading performance. The sub-scales used for the motivation scale were intrinsic goal orientation, extrinsic goal orientation, task value, and self-efficacy for learning and performance; while the sub-scales for the cognitive learning strategies were...

Author(s): Abiy Yigzaw and Adelahu Fentie

May 2013

How to go about your Ph.D. research

Being a doctoral student is different; different from being a student of a taught degree programme. You are on your own. You have to decide what is needed and how you will meet the needs. You may go through periods of lull, stress and digressions. You have to overcome them all. The initial enthusiasm will dip at times, and it is perseverance rather than brilliance that will carry you through. And you will get...

Author(s): I. Arul Aram

May 2013

Evaluation of the adequacy, suitability and use of educational technology in selected faculties of education in Nigeria

This study evaluated the adequacy, suitability and use of educational technology in selected faculties of education in Nigerian universities. The study was carried out using the National Universities Commission (NUC) minimum academic standard as the basis for the evaluation. Data were collected through the use of educational technology Evaluation questionnaire (ETEQ) and observation guide for educational/technology...

Author(s): Oyeronke O. Ogunlade and Amos A. Ogunlade

April 2013

Assessing pre-engineering students’ writing errors at Bahir Dar University, Ethiopia

Having a good command of the English language has become a priority for high achiever students in universities of science and technology where English is used as a medium of instruction. However, understanding the written texts of pre-engineering students tends to be a serious challenge for instructors and tutors as there are problems of language and conceptual clarity. Thus, this study analyzed the written errors of...

Author(s): Birhanu Simegn Chanie   

April 2013

Society, media, communication and development linkages: An analysis of Anglo-Saxon Theories in the context of developing countries

Over the years, different forms of linkages between media, communication and society have been talked, assessed and analysed by communication practitioners. These have been primarily based on scenario analysis, function analysis or effect study. The studies have also been directed towards reaction of an individual or group to a given communication stimulus. This reflective essay, based primarily on Anglo-Saxon theories...

Author(s): Rajesh Kumar

February 2013

Maltby, Sarah, Military Media Management, Routledge: New York, 2012

Author(s): Douglas Wilbur

February 2013

Television news perspective of conflict reporting: The Nigerian Television Authority as a reference point

This paper examines the significance of public views on the Nigerian Television Authority (NTA) perspectives of conflict reporting in news. Survey research method was adopted for the study. A total of 400 respondents were selected for the study using Taro Yamane’s sample size formula. Questionnaire was used to collect data for the study.  Four hundred copies of questionnaire were administered to the...

Author(s): Akpoghiran, Idamah Patrick and Otite, Ese Samson

January 2013

Web news readers’ comments: Towards developing a methodology for using on-line comments in social inquiry

Readers of on-line news are increasingly posting comments in response to news articles and the comments of other readers. These comments are a rich source of qualitative data that reflect public opinions and provide insight into how decisions are made and beliefs formed. Analyzing this unique data source requires a well thought out methodological approach to meet the goals of the study. This article explores...

Author(s): Natalie Henrich and Bev Holmes

January 2013

Oral communication apprehension, competence and performance among maritime engineering trainees

It is apparent that oral communication skills are of a paramount importance in peoples’ workplace performance. English is taught in Ethiopia largely as a foreign language with the aim of enabling graduates cope with communication challenges in the workplace. All university students learn English; so do maritime engineering students who are presumed to work for industries abroad. Their ability to communicate in...

Author(s): Dawit Amogne and Abiy Yigzaw

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