Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 203

JMCS Articles

Farmers’ perception of agricultural advertisements in Nigerian newspapers in Ibadan municipality, Oyo State, Nigeria

March 2011

  Evidently, the agricultural sector is attracting numerous investors who are learned but have little or no technical knowledge of agricultural production. Potentials of agricultural production are yet to be explored in print media to disseminate agricultural information in order to promote success of agriculture as an enterprise. The study therefore investigated readership of agricultural advertisements in...

Author(s): J. O. Oladeji

  • Article Number: C87A0DA11289

Challenges and benefits of using scientific calculators in the teaching and learning of Mathematics in secondary school education

March 2011

  Educational technology is recognized as an essential component of the instructional process. In particular, scientific calculator has emerged as a useful tool for teaching and learning of Mathematics in Kenya. From the year 2002, the Kenya Ministry of Education approved the use of scientific calculators in the Kenya Certificate of Secondary Education (KCSE) examination, in addition to their use in the...

Author(s): Jairus P. Ochanda and Francis C. Indoshi

  • Article Number: 4ECAA3111308

The media’s and health scientists’ perceptions of strategies and priorities for nurturing positive scientist-media interaction for communicating health research in Uganda

March 2011

  The mass media plays a central role in provision of health information to the public. We sought to investigate factors that influence the scientist-media interaction in communicating health research in Uganda. During four training workshops conducted with 80 scientists and 24 journalists, participants were requested to indicate contextual factors and personal barriers and solutions for successful...

Author(s): Dan K. Kaye, Jennifer Bakyawa, Nelson Kakande and Nelson Sewankambo

  • Article Number: F5EBF9F11333

The American mother: A feminist analysis of the Kleenex® “Get-Mommed” campaign

March 2011

  Winter of 2009 proved a lucrative season for cold and flu marketers. Little was known regarding the H1N1 flu virus, and news outlets warned consumers of lackluster guards against germs. Many businesses began to capitalize on this fear. Williams (2011) explained how hand sanitizers and disinfectant products raised 54% during this time. One such example is a commercial that ran on American television during the...

Author(s): L. Meghan Peirce

  • Article Number: D2A111D11345

A clash of journalism and ownership: CNN’s movie coverage

February 2011

  The purpose of this study was to examine whether media conglomerates use their own media outlets to promote their media products. Specifically, CNN's coverage of movies was content analyzed to see differences based on the ownership. The findings suggest that CNN, a subsidiary of Time Warner, showed favoritism toward their parent company's movies. While CNN increased the amount of coverage of Time...

Author(s): Jaemin Jung and Hoyeon Kim

  • Article Number: C8CC84E11259

Newspaper reportage and its effect towards promoting agricultural development in Nigeria

February 2011

  This study examined the coverage of agriculture between January and December (2007) in the Nigerian press. The method adopted was content analysis and 288 issues of 3 selected newspapers were analyzed; Guardian, Tribune and Punch. 5 research questions were raised and adequately substantiated on newspapers coverage of agricultural programs and development in Nigeria. The findings of the study however, revealed...

Author(s): Okorie, Nelson and Oyedepo, Tunji

  • Article Number: BD9224311209

The global and local influences in the portrayal of women’s roles: Content analysis of women’s magazines in China

February 2011

  This paper analyses the impact of the global and local forces in the portrayal of women’s roles in women’s magazine in China by examining the content of women’s magazines. Particular reference is given to the editorial content of both local and international magazines as the process of globalization influences magazines in China, and this influence has been traced in the changing depiction...

Author(s): Yang Feng and Kavita Karan

  • Article Number: 4FBFBFA11221

Exploring the spiral of silence in the virtual world: lndividuals' willingness to express personal opinions in online versus offline settings

February 2011

  This study extends the understanding of the spiral of silence theory by taking into account the impact of new media on virtual behavior motivation. It explores individuals' willingness to express opinions online and offline and tests how the constructs proposed by the spiral of silence theory work in each setting. Results of a survey (N=503) suggests that when the likelihood of speaking out online...

Author(s): Xudong Liu and Shahira Fahmy

  • Article Number: 58558A711227

“I am not your fan”: The role of projection and identification processes in the depreciation of public sports figures

February 2011

  The image of sports figures has become an important issue for media and communication research. Nevertheless, even if several studies in the literature focus on the idea of stardom in sports, most of them concern athletes who are well-appreciated by their fans. Rare are the studies dealing with sports figures who are depreciated. This research demonstrates the strong influence of fans' ideal self-images...

Author(s): Robin Recours, Athanasios Pappous, Pierre Dantin and Jean Griffet

  • Article Number: 4C2513F11255

"Sexual representations in gossip girl and one tree hill: A textual analysis"

January 2011

  This study explores the construction of adolescent sexuality through a textual analysis of two popular teen television programs broadcast on the CW, “One Tree Hill and Gossip Girl”. A comparative textual analysis suggests that the older program, “One Tree Hill” (first broadcast in 2003) contains fewer portrayals of high-risk sexual activity than the CW’s newer teen program,...

Author(s): L. Meghan Peirce

  • Article Number: D26587011164

Communicating in the multichannel age: Interpersonal communication motivation, interaction involvement and channel affinity

January 2011

  Motivation for communication, interaction involvement, and channel affinity were examined to assess their influence on channel choice. Participants (N = 230) completed a self-report survey that assessed their main reasons for using interpersonal communication. In addition, participants identified frequency of use, level of interaction involvement, and channel affinity for face-to-face, phone, email, and text...

Author(s): Shaojing Sun, Gwen Hullman and Ying Wang

  • Article Number: EF7FE7311173

Where’s the fruit? Temporal changes in children’s television advertisements for “fruit containing” foods

January 2011

  This study compared the nutritive qualities of “fruit-containing” foods advertised during children’s television programs in the United States over a 15-year period to determine whether recent advertisements reflect the intent of the Children’s Food and Beverage Advertising Initiative, to reduce advertising of unhealthy foods and the Children’s Advertising Review Unit (CARU)...

Author(s): Rebecca Heller, Virginia Quick and Carol Byrd-Bredbenner

  • Article Number: 121E77011184

Actions speak louder than words: Non-verbal mis/communication

January 2011

  Effective inter-cultural interaction relies heavily upon non-verbal communication. Para/non- linguistic means constitute non-verbal communication. A seminal contribution of Ferdinand de Saussure, the Father of modern linguistics, was the analysis of the word as a verbal sign having two sides; an acoustic image or a sound pattern (signifier) and a concept or meaning (signified). He highlighted the...

Author(s): Charul Jain and Madhurita Choudhary

  • Article Number: 48D562611194

Perceived influence of negative and positive video game

December 2010

  This study seeks to examine the perceived effects between self and others in terms of both positive and negative video game. One hundred and sixty-four participants participated in the study and filled out questionnaires. Following assumptions of the third-person effect, the results showed that participants perceived others as more vulnerable to the negative effects of video games. Social distance also has...

Author(s): Shu-Fang Lin

  • Article Number: E81D82511022

The local content industry and cultural identity in Malaysia

December 2010

  The expeditious growth of the local media industry is a catalyst to the escalation of the local content industry. The content industry does not merely create and publish content in the forms of information, entertainment and education programmes, but is construed as an industry of culture that disseminates society values, lifestyles and norms to its target audience. In the globalisation process, the growing...

Author(s): Samsudin A. Rahim and Latiffah Pawanteh

  • Article Number: 3EC085511031

Imparting intercultural business communication competencies in a business school: A new perspective

November 2010

  Teaching intercultural business communication gives a conceptual delusion of putting socio-cultural studies, communication and business in a hybrid subject which culminates into an intellectual confusion in the students. For a communication instructor, it becomes a challenge to take up the right perspective for teaching this subject and coin different pedagogy, prepare relevant course material and design an...

Author(s): Apoorva Bharadwaj

  • Article Number: 765546F10991

Audience perception of portrayals of women in Nigerian home video films

November 2010

  This study investigates how Nigerians, particularly women, interpret the meanings of the representations of women in Nigerian films. It aims at understanding how Nigerian audience interpret the meanings of the images of women in Nigerian films, with a focus on investigating whether or not there is a marked difference in the ways different individuals and groups interpret the representations. To achieve the...

Author(s): Adesina Lukuman Azeez

  • Article Number: 4F442D411000

Experiencing creative self-efficacy: A case study approach to understand creativity in blogging

October 2010

  In the sixty years of the modern study of creativity, numerous approaches have been used to examine motivation in the light of being creative. One of these approaches, creative self-efficacy, has expanded from just three papers twenty years ago to a vibrant subfield of creativity research. However, many studies do not differentiate between self-efficacy for creative thinking and self-efficacy for creative...

Author(s): Daniel H. Abbott

  • Article Number: A5BB68310968

Political communication and participation trend in the social media: Focus on the O1-S-O2-R model application

October 2010

  This paper explores political communication in the online social network space. This study was carried out to identify systematically, the factors affecting political participation on the internet as an activity by applying the "O1-S-O2-R model," designed to survey the study. The target was male and female adults who were equal to or over the age of 19. A total of 861 respondents were considered for...

Author(s): Kweon, Sang-Hee and Kim, Wi-Geun

  • Article Number: 493CA0510977

The role of broadcast media in behaviour change and HIV/AIDS communication to the youth: A focus on Kenya’s music industry

August 2010

  HIV/AIDS is the greatest challenge that has faced the African continent in recent decades. The absence of a cure or vaccine for HIV/AIDS and the urgent need to reach people on the impact of this disease has resulted in the emphasis of mass education of populations, which incorporates the use of mass media. Education about HIV/AIDS has gone beyond awareness building to attitude and behaviour change. This paper...

Author(s): Nancy Gakahu

  • Article Number: 3B753FE10954

Beginning Filipino students’ attributions about oral communication anxiety

August 2010

  This study identified beginning student’s attributions about their oral communication anxieties. Results revealed an eight factor model explaining 69.11% of the total variance in the data.  The factors are expectation, training and experience, audience, self-worth, rejection, verbal fluency, preparation and previous unpleasant experience. These factors were the reasons given by beginning Filipino...

Author(s): Carmencita P. Del Villar

  • Article Number: 33FAB8710958

Impact of violent images in Chutti television

July 2010

  The paper presents the impact of violent images in Chutti TV on children. Chutti TV is a Tamil channel which has wide viewership among children in the state of Tamil Nadu in India. It examines the relationship between exposure to absorption of violent images and its understanding among children. It also concludes that, it is hard to find appropriate relationship between depiction of violent images and violent...

Author(s): S. Hemamalini, I. Arul Aram and Premalatha Rajan

  • Article Number: 31F909210919

Religious identity and mass media: The situation of women in Iranian cinema following the Islamic revolution

July 2010

  Mass media has had a significant role in today's Iranian society. The presence of active artists and their features is also very important in this era. Presently, the presence of women as actresses or film producers has been a significant factor in the Iranian cinema. Throughout the pre-revolution era, cinema had treated women more like objects or commodities and because of this, they disappeared from...

Author(s): Mehri Bahar

  • Article Number: 723D67610925

Language and health communication strategies towards effective public health communication programmes in Nigeria

May 2010

  Nigeria, as the most populous country in Africa, always receives the collaborative supports from international donors, government agencies and organizations for its public health communication programmes. Many positive results have followed such programmes in almost all fields of public health practices such as family planning, HIV/AIDS and others. This paper discusses some problems of Nigerian health...

Author(s): Amuseghan Sunday Adejimola, G. O. Ayenigbara and Orimogunje Tunde

  • Article Number: ECAF22610869

Mass communication: Trends, traits and theories

May 2010

  Mass communication is a term used in a variety of ways, which despite the potential for confusion, is usually clear from the context. “Mass Communication” is often used incorrectly to refer to the dissemination of entertainment, arts, information and messages by television, radio, newspapers, magazines, movies, recorded music and associated media. This general use of the term is only appropriate...

Author(s): Banerjee Debanjan

  • Article Number: 50666E310874

Optimization models for minimizing congestion in Global System for Mobile Communications (GSM) in Nigeria

May 2010

  Global system for mobile communications (GSM) is a digital cellular radio network that uses more advanced technology and handles more subscribers than the analog cellular network due to the use of Time Division Multiple Access to divide the channel in time. It offers high quality voice communication and low bandwidth (96 kb/sec) data connections for fax and Short Message Service (SMS). Data connection...

Author(s): Kuboye Bamidele Moses

  • Article Number: C4ECD1610883

Performance characteristics of high speed laser diodes under thermal-irradiated operating conditions

May 2010

  In the present paper, under thermal-irradiated operating conditions, the performance characteristics of high speed laser diodes (based on Vertical Cavity Surface Emitting Laser (VCSELs)) are deeply and parametrically investigated. The processed characteristics are: the harmonic response transfer function, the resonance frequency, 3-dB bandwidth and the rise time. These diodes affect the transmitted bit-rate...

Author(s): Abd El-Naser A. Mohammed, Mohamed M. S. El-Halawany, Gaber E. M. El-Abyad and Mohammed S. F. Tabbour

  • Article Number: 305712010891

The impact of African traditional dance: Orósùn example

May 2010

  Orósùn in Ìdànrè, is observed to be a special traditional festival in Ondo State, Nigeria, which annually brings about positive changes in the lives of the people.The festival, which is richly endowed with dance and multifarious entertainment nuances largely, attracts people of various tones and shades because of its positive impact on them and the society at large on...

Author(s): Adesina Adegbite

  • Article Number: 19FF0B910901

Preliminary validity data on a new matching tool to combat hyperpersonal communication in online dating

April 2010

  Singles often use compatibility tests of unknown validity to minimize the limitations of hyperpersonal communication inherent to online interactions. Thus, we conducted an online study to test a new matching system called MatchMatrix, which operates as an oracle in predicting friendship and lovers compatibility based on an analysis of birth dates. Indices positively correlated with scores on the Relationship...

Author(s): James Houran and Rense Lange

  • Article Number: 4C83F0210829

Context problem in news and ideological presentation of custom killings in newspapers: An example in Hürriyet and Sabah daily newspapers

April 2010

  This paper aims to discuss the reproduction of ideology in news discourse caused by the lack of context information. The discourse analysis focuses on news presentation in Turkish daily newspapers (Hürriyet and Sabah) about a young girl, Güldünya Tören, who was killed in the name of honor. In the frame of this paper, approaches on cultural studies are reviewed to help clarifying some...

Author(s): Ömer Özer and Neda Üçer Saraçer

  • Article Number: 7DB74C310837

The science of telling stories: Evaluating science communication via narratives (RIRC method)

April 2010

  It is quite reasonable to claim that narratives can include, explain and recreate science and that this means of science communication is generally popular. This idea seems to be supported by the fact that many contemporary authors who include science as a theme in their work receive a good reception among the public (at least in Britain). Novels like Fermat’s Last Theorem by Simon Singh, Longitude by...

Author(s): Aquiles Negrete and Cecilia Lartigue

  • Article Number: A4F2DA010848

New approach to eliminate the latency in handoff schema for mobile node

March 2010

  An important and challenging issue in the next-generation wireless systems (NGWS) is to support seamless handoff while moving between different integrated networks. This paper presents a location aided fast handoff protocol which is an improvement over the pre-registration low latency handoff proposed by the IETF. Pre-registration requires layer 2 information that might not be present in the access technology...

Author(s): Hatem Hamad and Souhir Elkourd

  • Article Number: A6771F810790

Manpower planning in Agricultural Science University Libraries in India

March 2010

  Manpower is an important resource in every organization. Inadequate manpower in organizations affects the functions and services in libraries adversely. As such, manpower planning is needed to know about the staff pattern, functions of the organizations, job analysis, effective providing of library services, etc. The present study identified the manpower working and manpower requirements in the Agricultural...

Author(s): B. U. Kannappanavar and Praveenkumar Kumbargoudar

  • Article Number: 511FC7010794

Data encryption using the dynamic location and speed of mobile node

March 2010

  Due to the fast development in electronic technology, some mobile devices are designed for new services in important applications in life. In this paper, we propose a new method of message security by using the coordinates in GPS service, where it can specify the path of movement by taking some coordinates during travel of mobile node MN and estimate the following situation of MN in a constant time...

Author(s): Hatem Hamad and Souhir Elkourd

  • Article Number: 2F5ED0E10810

Patriotic advertising and the creation of the citizen-consumer

March 2010

  As the United States confronts political and economic turmoil, corporate marketers and political leaders encourage citizen-consumers to shop to keep the economy growing. The purpose of this study is to explore the relationship between consumption and citizenship in American culture and to understand how consumers make sense of buy-domestic advocacy and advertising appeals to patriotism. The study...

Author(s): Wan-Hsiu Sunny Tsai

  • Article Number: E831AF210817

Limited effects on patient awareness with nurse training in interpersonal communication during antenatal care visits - An explorative study from Cameroon

February 2010

  The objective of this study was to improve by a two day training on interpersonal communication (IPC), the professional communication skills of nurses during antenatal care (ANC), and to obtain higher levels of knowledge among the pregnant women after the visit. The head-nurses of 22 health facilities in 3 rural health districts in Cameroon were randomly assigned to either the intervention group A or the...

Author(s): Niklaus D. Labhardt, Bernard Cerutti, Kaspar Fischer, Engelbert Mangaand Beat Stoll

  • Article Number: E4029B610771

2006 elections in Israel: Marking the end of an era for the controlled televised election campaign broadcast

February 2010

  This article examines the influence of the new ratings culture and multi-channelled reality on the 2006 Knesset elections in Israel. Prior to 2006, the tightly controlled one hour prime time campaign commercial on major television stations was one of the most important factors in Israeli national elections, if not the most important one. The 2006 campaign demonstrated that these commercials no longer have...

Author(s): Yuval Karniel and Amit Lavie-Dinur

  • Article Number: 97E1B0F10773

Trends in first page priorities of Indian print media reporting - A content analysis of four English Language newspapers

February 2010

  A critical analysis of the first page reporting priorities of the four leading news papers-The Hindustan Times, The Indian Express, The Times of India (all being published from New Delhi and Lucknow) and The Hindu (Only from New Delhi and Southern States) reveals a number of interesting shifts in the paradigms of news reporting and values. The analysis, which involves the first page news...

Author(s): C. S. H. N. Murthy, Challa Ramakrishna and Srinivas R. Melkote

  • Article Number: 659F4AB10776

Reporting of the ACT heroin trials

January 2010

  The aim of this research is to analyse the reports of the proposed heroin maintenance trials in the Australian Capital Territory (A.C.T.), in Melbourne print media during 1997. The proposal for trials of heroin-prescription to long-term users in the A.C.T. was based on extensive scientific research. The rejection of this proposal by Prime Minister Howard raised many questions. This study was designed to help...

Author(s): Peter Miller

  • Article Number: B90636310756

Information sources to cocoa farmers on cocoa rehabilitation techniques (CRTs) in selected states of Nigeria

January 2010

  The aim of this research is to analyse the reports of the proposed heroin maintenance trials in the Australian Capital Territory (A.C.T.), in Melbourne print media during 1997. The proposal for trials of heroin-prescription to long-term users in the A.C.T. was based on extensive scientific research. The rejection of this proposal by Prime Minister Howard raised many questions. This study was designed to help...

Author(s): S.O. Adeogun, J.E. Olawoye and L.A. Akinbile

  • Article Number: 7AFEE8010757

Semantic excess or new canons? Exploring the print media

January 2010

        The English print media in India has taken up the growing challenge of subscribing to a postcolonial, deviant use of language and preparing a linguistic model of Indian English. This paper tries to establish the above fact with data from certain national dailies during the late 1990’s when actually the print media went through a well perceived change in the use of language. The...

Author(s): Asima Ranjan Parhi

  • Article Number: 77B6CAD10764

The print media coverage of the 26/11 Mumbai terror attacks: A study on the coverage of leading Indian newspapers and its impact on people

December 2009

  Since its independence in 1947, India has been facing the problem of terrorism in different parts of the country. This research is an analysis of the media coverage of terrorists’ attack on Mumbai (one of the busy metros of India and the business capital of the country) on 26 November 2008 (now the attack is popularly known as 26/11). The research is carried out to know the people’s opinion about...

Author(s): M. Neelamalar, P. Chitra and Arun Darwin

  • Article Number: 0946F6610258

Department of Media Sciences, Anna University Chennai, Tamil Nadu, India.

December 2009

  Design of electrooptic modulators in the applications of radio-over-fiber (ROF) has been studied and investigated in the present paper. Integrated optic design is handled to build a tank circuit to obtain the maximum output power. The modulated bandwidth is deeply and parametrically studied over wide ranges of the affecting sets of parameters via specially designed software which processes the interaction of...

Author(s): Abd El-Naser A. Mohammed, M. A. Metawe&#;e, Abd El-Fattah A. Saad and Mohammed S. F. Tabbour

  • Article Number: 86642B310278

“Public perceptions of HIV prevalence trends in a municipality in Western Uganda”

November 2009

  In order to assess the public’s perception of the declining HIV prevalence in a township in western Uganda and its causes, a cross-sectional household survey of 252 randomly selected citizens was conducted in 2005. Survey questions related to the declining HIV prevalence documented in this location and its interpretation, as well as to trends in AIDS-related deaths and stigma. Forty-five percent of all...

Author(s): Elizabeth Chapman, Walter Kipp, Gian S. Jhangri, Paul Veugelers and Tom Rubaale

  • Article Number: D778FB610232

Using multimedia in teaching Islamic studies

November 2009

  The sophistication of multimedia technologies nowadays gives a great challenge to educators in order to continuously play significant roles in the borderless globalisation of information era. This challenge should not be regarded as a threat but should be accepted as a great reward to education world, which is able to produce an amazing result if the tools are used correctly and wisely. Thus, the main purpose...

Author(s): Wan Noor Hazlina Wan Jusoh and Kamaruzaman Jusoff

  • Article Number: 0BD973F10243

Ultra wide band (UWB) of optical fiber Raman amplifiers in advanced optical communication networks

October 2009

  In the present paper, we have analyzed numerically the ultra wide band (UWB) optical fiber Raman amplifiers in advanced optical communication networks. Moreover, we have developed the numerical transmission and propagation techniques based on mathematical laboratory programming to solve the coupled optical wave equations to obtain design parameters, operational characteristics, and its implementation in the...

Author(s): Abd El–Naser A. Mohammed and Ahmed Nabih Zaki Rashed

  • Article Number: 09FE1B110205

Assessing Uganda’s public communications campaigns strategy for effective national health policy awareness

October 2009

  Uganda government’s national health policy communication campaign strategy has been done in a socio-economic, legal and environmental context dominated by chronic poverty, ignorance, disease and official corruption. Deficiencies in the national health policy awareness, knowledge, risky behaviour and superstitions have increased the incidents of illnesses, diseases, deaths and poverty in Uganda....

Author(s): Wilson Okaka

  • Article Number: 40A2C7410214

Critical analysis of press freedom in Pakistan

August 2009

  Press freedom has never been consistent in Pakistan. Different regimes used legal and constitutional means to control the press from public debate and criticism. In it sixty years of history, Pakistan has been ruled by military more than the civilian. Press in Pakistan usually faces threats, violence, economic pressure, etc. The country's law on blasphemy has been used against journalists. Poor literacy,...

Author(s): Syed Abdul Siraj

  • Article Number: F309A3D10173

Pedagogical process management: Case study by applying the reinforcement learning

August 2009

  The introduction of the intelligence in teaching software is the object of this paper. In software elaboration process, one uses some learning techniques in order to adapt the teaching software to characteristics of student. Generally, one uses the artificial intelligence techniques like reinforcement learning, Bayesian network  in order to adapt the system to the environment...

Author(s): Abdellah Bennane, Theo D’hondt, Bernard Manderick and Ann Nowé

  • Article Number: 3BD0B7F10183

Consensus building through role playing from the perspective of self persuasion

July 2009

  Engineering public consensus based on voluntary participation in public discussion is a useful, albeit difficult, method to resolve social conflicts. Active participation such as group discussions, public hearings, task force teams and committees for conflict resolution, is more effective in changing attitudes and behaviors than are negative strategies. Even with its importance, the effects and efficiency of...

Author(s): Hyun Soon Park

  • Article Number: 25CA00D10103

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