Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 201

JMCS Articles

December 2012

Spotlight on the news: A critical review of cancer disclosure

  The global occurrence of malignant neoplasms has more than doubled in recent years. In Brazil, neoplasms represent 17% of all known causes of death and are considered the second leading mortality cause. This growth rate is astonishing, but the World Health Organization states that 40% of these cases could be prevented. However, this requires the population to be well-informed of the correlation between risk...

Author(s): Marina Verjovsky and Claudia Jurberg

  • Article Number: 45F944B14112

December 2012

Empirical analysis on the normative reasoning of media policy in Europe: Focusing on the presence of a public service broadcaster and entry barriers by a licensing system in the broadcasting market

  This study attempts to verify the functions of the main part of the media policy in European society, especially through the establishment of a public service broadcaster (PSB) and the creating of entry barriers by a licensing system in the terrestrial broadcasting market through developments in social psychology and communication theory. Thus far, media policy has been examined normatively and...

Author(s): Yoshiharu Ichikawa, Yuji Akematsu and Masatsugu Tsuji

November 2012

Effective communication as a strategic tool for rural development: A model to take South African Government beyond mobilization and consultation through public participation

  The new South African Government has been marred by protests since 2004. This is according to the report on service delivery protest in South Africa released by the South African Parliament in August 2009 and the one by the Department of Cooperative Governance and Traditional Affairs (COGTA) in the same year. These protests escalated in 2009 where all provinces were affected. Media in general report these...

Author(s): B. N. Rasila and M. J. Mudau

November 2012

College students’ perception of e-learning and face-to-face learning

  This study examines college students’ perception of e-learning and face-to-face learning. We also investigate the antecedents of student’s satisfaction and academic performance. Using a structural equation modeling framework, we found that cognitive control, perceived usefulness, course flexibility, classroom interaction, student’s characteristics and effectiveness of online learning...

Author(s): Ahmed Gandema and Ulysses J. Brown, III

October 2012

An examination of university students’ views on computer-mediated instruction/learning and its impact on their academic achievement

  This study provides insight into how participants’ demographic profiles contributed to their perceptions of computer-mediated learning, how students perceived the impact of computer-mediated learning on their achievement, and how having had to use computers impacted their attitude toward (future) learning using computer technology. A descriptive and correlational research design was used for this study....

Author(s): Wei-Chieh Wayne Yu, Chun-Fu Charlie Lin and Jenny Wang

October 2012

Mobile communication and the culture of self-expression: The case of smsing to radio in Ghana

  Over the last two decades, mobile telephony has wrought a tremendous impact on interpersonal communication over the world. In Ghana, however, the communicative significance of this new media as a means of promoting the culture of self-expression, particularly on the radio, is relatively unknown. In this paper, I examine the uses and gratifications of approximately 500 SMS texts, arguably the commonest new...

Author(s): Wincharles Coker

August 2012

Hollywood and breast cancer prevention among African American women: An analysis of breast cancer risk narratives in the California ‘Every Woman Counts Campaign’

  In 2006 the California department of public health ran a series of television public service announcements that advocated breast cancer screening among women in its “Every Woman Counts” campaign. This essay evaluates breast cancer risk narratives in a pilot sample of Public Service Announcements (PSAs) targeting underinsured and uninsured women. The PSAs were used as a guide to gain a greater...

Author(s): Crystal Y. Lumpkins

August 2012

Social networking sites: Instrument of social change

  Online availability of information creates new ways of communication. This provides a variety of ways for users to interact, though chat, messaging email, video, voice chat, file sharing, blogging and discussing groups. The social networking sites have become one of the dominant cultural phenomena in this digital age. It enables us to communicate anywhere in this world and to anyone who shares interests and...

Author(s): Jha Vinit Kumar Utpal

April 2012

Charles Dickens: The first popular media titan

  In CHARLES DICKENS, THE FIRST POPULAR MEDIA TITAN, author Rob Howe (Robert M. Howe, III), uses Charles Dickens’ original works and a welter of secondary research to examine and evaluate Dickens as not only an enormously popular Victorian Period author, but also as the first popular culture media titan in the context of three epic changes in Victorian society—the unprecedented sudden...

Author(s): Robert M. Howe, III

  • Article Number: AB1368C14001

April 2012

Linguistic game plays: A version for Hindi

  This article describes how teachers of the Hindi language can diversify their lessons when teaching language to one or two-year students. The research is all about the usage of linguistic game, Sudoku, in Hindi lessons. The article from which we have made a start is titled “Learning to Hypothesize with Confidence through Sudoku Game Play”. It was written by Y.L. Teresa Ting, a...

Author(s): Indira A. Gazieva, Anna Zakharova and Ksenia Isaeva

April 2012

The church in the contemporary world: Information and communication technology in church communication for growth: A case study

  The last two decades has seen the adoption of information and communication technology (ICT) in contemporary church communications for growth. Contemporary church communications for growth is taking phenomenally great strides. However, adoption levels vary across countries, church groups, church budgets, and with the increasing threat to mass gathering by insurgencies, the rate of adoption will further...

Author(s): Christian A. Bolu

March 2012

Cross-national content analysis of the coverage of the 2008 Russia-Georgia conflict

  This study compares media framing of the Russia-Georgia conflict across leading news outlets in Romania, Bulgaria, Ukraine and Russia. A content analysis of 288 stories from eight news media outlets in these countries examined two major frames – reactionary depiction and partisan alignment. Results show that Russian and Ukrainian news outlets covered the conflict through the partisan alignment...

Author(s): Petya Eckler and Yusuf Kalyango

March 2012

Perceived efficacy of radio agricultural commodities trend programme among farmers in Oyo State, Nigeria

  Given the strategic position of marketing information in food supply chain and the significance of its ready accessibility to teeming farmers, this study assessed the efficacy of radio agricultural commodities trend programme among farmers in Nigeria. One Hundred and Thirty Nine farmers from four farm settlements were randomly selected and interviewed and data analysed using descriptive and inferential...

Author(s): Olajide B. Rasak and Amusat A. S.

March 2012

Linguistic analysis on the construction of satire in Nigerian political cartoons: The example of newspaper cartoons

  Political cartoons constitute a form of media text whose verbal and visual elements have made them an interesting research field across academic disciplines. The 21st century has witnessed a considerable research on political cartoons. This increasing research interest indicates that political cartoons have successfully constituted a distinct multimodal genre within media discourses. Political cartoons are...

Author(s): Iro Sani, Mardziah Hayati Abdullah, Afida Mohamad Ali and Faith Sathi Abdullah

February 2012

Training of teacher-librarians in multi-media methods and materials production in Delta state, Nigeria

  This paper tends to unveil the need to train teacher-librarians with multi-media methods since most of the schools lack teacher-librarians to take the mantle of rendering effective service to students and at the same time embarking in teaching other subjects in their own area of specialization. A descriptive research method was employed in this research on the need to acquaint teacher-librarians with...

Author(s): Rexwhite Tega Enakrire and George Ogheneruemu Onyanania

February 2012

Coverage of gender roles in agriculture in four Nigerian newspapers (2000-2004)

  Increasing roles of women in agricultural activities has made provision of gender responsive information imperative. This study investigated coverage of gender roles in agriculture in four selected Nigerian newspapers. Ninety-two articles representing the media coverage from four newspapers were coded for this study. Results indicated that the tabloids covered more non-gender stories (67.3%) than gender...

Author(s): Fawole O. P. and Olajide B. R.

January 2012

National competitive advantage and cultural proximity: Comparison study of digital content industries in China and Taiwan

  Digital content industries produce “products or services that use information technology to digitize and integrate media materials.” Both China and Taiwan show strong interests and demand in developing digital content. Based on Dunning-Porter framework, this study examined national competitive advantages of digital content industries in China and Taiwan. It also took into account the...

Author(s): Vicki C. H. Chiu and Trisha T. C. Lin

January 2012

Framing of avian influenza coverage by Nigerian newspapers

  The study examined framing pattern, direction of portrayal, space allotment and placement pattern in reporting avian influenza news in some selected Nigerian newspapers namely, The Guardian, Vanguard, Punch and Tribune were purposively selected between the periods of February 1st to August 31st, 2006. Result showed that majority (52.56%) of avian flu disease stories were reported in the month of February...

Author(s): O. P. Fawole, K. A. Thomas and A. S. Ibitade

December 2011

Effect of chromatic dispersion on four-wave mixing in WDM optical transmission system

  Crosstalk due to four-wave mixing (FWM) is the dominant nonlinear effect in long-haul multi-channel optical communication systems which can severely limit system performance. In this paper, we have simulated the effect of chromatic dispersion on FWM using equal and unequal channel spacing in terms of input/output spectrum, eye diagram and bit error rate. Results show that the effect of FWM reduces with...

Author(s): M. Z. Rahman and M. S. Islam

  • Article Number: A12536813878

December 2011

Reflective teaching pedagogy as innovative approach in teacher education through open and distance learning

  The reflective teaching methodology involves questioning oneself to bring perfection by asking the following questions: Which teaching model am I using? How does it apply in specific teaching situations? How well is it working? Teacher educator should apply this theory in classroom practice, in order observe and reflects on the results so that the classroom becomes a kind of laboratory where the...

Author(s): C. Girija Navaneedhan

  • Article Number: 813A65C13885

November 2011

The media and genetically modified organisms (GMOs): ‘Talking past each other’ in science debate in public: the case of Zambia

  This paper outlines features and dynamics of the debate around genetically modified (GM) maize in the print news media from the late 1990s to early 2000s in Zambia, one of the six hunger-stricken Southern African countries in the 2001/2002 farming season. The paper tracks down how, at least three key issues seen to be development issues, namely: food security, foreign aid and GM seed were debated in the...

Author(s): Pascal Newbourne Mwale

  • Article Number: BD7BEB013837

November 2011

Impact factors model of internet adoption and use: Taking the college students as an example

  The goal of this study was to explore the impacts of factors model of internet adoption, along with discussing the impact of the variables on internet adoption time, internet use time and internet use related to study and work. This study comes up with the hypothesis based on the theoretical frameworks of diffusion of innovation, uses and gratifications, technology acceptance model. Through taking Jinan...

Author(s): Fan-Bin Zeng

  • Article Number: 1D3A47613847

October 2011

Emotion-oriented computing: Possible uses and applications

  This article discusses the concepts of using digital television affective computing and computer vision. The proposal involves the union of some techniques such as capturing facial expressions through a video camera, use of accelerometers in ball and touch holograms to work a certain level of interactivity with the viewer. Some uses of the proposal in question are described, such as control of the hearing,...

Author(s): André Valdestilhas and Paulo Marcotii

  • Article Number: D6604B913819

October 2011

Effectiveness of television in communicating HIV/AIDS control messages in rural communities of Abia State, Nigeria

  The study investigated the effectiveness of television in disseminating Human Immunodeficiency Virus/ Acquired Immuno Deficiency Syndrome (HIV/AIDS) messages to rural communities in Abia State. Abia State is made of three senatorial zones. From two zones, 50 respondents were randomly selected bringing the total to 100 respondents. Data were generated through the use of interview schedule. The respondents were...

Author(s): Odoemelam L. E. and Nwachukwu I.

  • Article Number: 045DEA613822

September 2011

The relationship between media and news sources: A content analysis of Argentine telephone service privatization in August to October 1990

  This study analyzed the media coverage of the process for the privatization of Empresa Nacional de Telecomunicaciones (ENTel), the Argentine state-owned telephone company provided by the Argentine printing press during the last stage of the company’s state management (August to October 1990). Results showed that the media were prone to publish the information as disclosed by official entities. Thus,...

Author(s): Natalia Aruguete

  • Article Number: 158592313719

September 2011

Media representation of science: How the Philippine press defines biotechnology

  The Philippines is the first and only Asian country to approve genetically modified (GM) Bt corn for commercialization. Even prior to its approval and eventual commercialization, the print media assumed a critical role in providing information about biotechnology and in documenting the scientific process that led to its adoption by farmers. To develop an understanding of the media coverage of modern...

Author(s): Mariechel J. Navarro, Donna Bae Malayang and Jenny A. Panopio

  • Article Number: 025E7E013724

August 2011

How and where to de-westernize media research?

  The paper raises the question of de-westernization in media research, with respect to developing countries in general and India in particular. The writer argues that bridging of the urban-rural division is the first step towards de-Westernization. He considers climate change as one subject where de-Westernization is felt and understood even by the Indian elite, and the urban-rural divide vanishes in most...

Author(s): I. Arul Aram

  • Article Number: FF30C6613672

August 2011

Interacting through food - food discourse as politeness

  The paper is an attempt to study the links between eating and politeness and to show that politeness spans other social practices or instances of non-verbal behaviour, such as food and eating. The paper aims to view how food structures relationships and mediates social interactions and explores different ways in which food and eating fit the concepts of the politeness theory (Brown and Levinson, 1987)....

Author(s): Irina Perianova

  • Article Number: 96EF56E13689

August 2011

The image as a source of sociological knowledge: Performativity, flaneurie and the narrativization of self

  Considering the image as a social and cultural product, and not a neutral one, we will focus on the ways to determine how social dynamics are imbedded in a visual object. Thus, the purpose of this paper is to enquire how performativity, flaneurie and the narrativization of self appear in some pop-rock music videos. In this sense, to capture the relation between a social practice (flaneurie), a cultural...

Author(s): João Valente Aguiar

  • Article Number: 54FF23A13696

August 2011

Correlations between children's television advertising exposure and their food preference

  Exposure to television (TV) programs can influence children not only cognitively but also behaviourally. Most researches have focused on the extent to which children are persuaded by advertisements. Studies on the impact of advertisement on children’s behaviour indicate that TV plays an important role in the selection of the advertised products by children. Furthermore, TV advertisement can create...

Author(s):   Mohammad Reza Nazari⊃,⊃, Md Salleh Bin Hj Hassan⊃,⊃, Saadat Parhizkar and Musa Bin Abu Hassan

  • Article Number: 11DDF2213704

August 2011

The implementation of information and communication technologies at secondary vocational schools

  The article was focused on the implementation and evaluation of interactive boards at a selected secondary school in Slovakia. The aim of the survey was to highlight the implementation of interactive boards during educational process, to identify advantages and disadvantages of interactive boards according to the pupils’ opinions and to point on the pupils’ interest on interactive boards as a...

Author(s): Jozef Kadnár  and Katarína Tináková

  • Article Number: 9DCA66213713

July 2011

Tricks of the Trade: How to think about your research while you are doing It by Howard S. Becker

Author(s): Anteneh Mekuria Tesfaye

  • Article Number: 945776313325

July 2011

Life in the shadow of show” or “the end of situationist society

Author(s): Hüseyin KÖSE

  • Article Number: 7FBFE7A13328

July 2011

International communication at the crossroads

  Theories have their own history and reflected the concerns of the time in which they were developed. This unit examines some theories that offer ways of approaching the subject of international communication and assesses how useful their explanations are, in terms of an understanding of the process involved. Both Marxists and world-system theorists stress the importance of rise, of the global dominance of a...

Author(s): Banerjee Debanjan

  • Article Number: 8ADC2B013332

July 2011

Analysis of social networking sites: A study on effective communication strategy in developing brand communication

  Internet is the emerging information technology with the credibility of immediacy and fastness, thus, it brings globalization in every aspects of communication. Communication through internet is more specified, with effective interactive strategy among its users. In recent days, internet advertising has taken new forms which have more advantages over the traditional mediums like print media, television and...

Author(s): P. Sri Jothi, M. Neelamalar and R. Shakthi Prasad

  • Article Number: BCFAF2E13335

June 2011

An examination of the situational crisis communication theory through the general motors bankruptcy

  The following study analyzes the crisis communication strategy selection of general motors (GM) through the company’s filing for chapter 11. The study uses Coombs situational crisis communication theory (SCCT) model as a framework for understanding and suggesting future crisis communication strategy selections. The study found GM followed the guidelines outlined by the SCCT model in successfully...

Author(s): Skye Chance Cooley and Asya Besova Cooley

  • Article Number: 08FBD9311968

June 2011

Racism and sexism in the gaming world: Reinforcing or changing stereotypes in computer games?

  Advertising images reflect and shape peoples' perceptions about race and gender issues. We examined two issues surrounding how race and gender are represented in computer game print advertising. First, does imagery in computer game advertisements reinforce race and gender stereotypes? Secondly, how has stereotyping in computer game imagery changed over the last two decades? We conducted both quantitative...

Author(s): B. Mitchell Peck, Paul R. Ketchum and David G. Embrick

  • Article Number: EC00B1711974

June 2011

Technology and gender equity: Rural and urban students’ attitudes towards information and communication technology

  This study explored the attitudes of 324 male and female students from two urban and rural Senior High Schools in Ghana towards information and communication technology (ICT). Their average age was 18.3 with SD of 1.4. A six point Likert–type scale questionnaire was constructed to measure the participants’ attitudes towards: 1) ICT for accelerated development (ICT4AD) policy in Ghana, 2)...

Author(s): Frederick Kwaku Sarfo, Alex Marmah Amartei, Kobina Impraim Adentwi and Charles Brefo

  • Article Number: 56AF1C711979

May 2011

‘Interactivity’ and advertising communication

  The notion of ‘interactive’ advertising is used in the advertising industry to increase attraction to ‘new’ types of media and means of transmitting advertising messages. The paper inquires whether ‘interactive’ advertising is as new and effective as it is depicted by advertising academicians and practitioners. The article brings into question the term...

Author(s): Gulnara Z. Karimova

  • Article Number: F19F0E111444

May 2011

The character of female gender imagery and culture memory in disciplinary fetish internet sites and voluntaristic associations

  Gender is an ongoing performance, one in which scripts change over time, and one where plot twists, requiring each person to exhibit theatrical talent, spontaneously contrived or calculated from 'second nature' yet the female gender role stereotypes which focus on submission are of late subject to disdain. A four year qualitative research project explored three related contexts where females are...

Author(s): G. V. Loewen

  • Article Number: 108059111454

May 2011

Enhanced multi-radio AODV in hybrid wireless mesh networks

  Wireless mesh networks (WMNs) have became the focus of many researchers as a promising technology for a broad range of applications due to their self-organizing, self-configuring and self-healing capability, in addition to their low equipments and deployment cost. WMNs are not mobile ad hoc networks (MANETs); instead they can be considered as a superset of traditional mobile ad hoc networks (MANETS). WMNs may...

Author(s): Hatem M. Hamad and Maaly A. Hassan

  • Article Number: C90586611621

May 2011

Mass media as correlates of children’s behavioural problems in Kwara State, Nigeria

  In the last 70 years, mass media such as radio, motion pictures, recorded music and television have become important agents of socialization. Television in particular is a critical force in the socialization of children. Many parents in essence allow the television set to become a child’s favourite “playmate”. It is generally agreed that children are exposed to a great deal of violence in...

Author(s): K. K. Kadiri and A. Y. Muhammed

  • Article Number: 72240A611629

April 2011

Telling a story

  The genre of storytelling in the form of case studies is an effective way of teaching and learning. Contemporary research on the case method is absent in the academic discipline of communication. This issue needs to be addressed and research on the effectiveness of the case method needs to be done in the academic area of communication. This paper discusses the reasons behind the popularity of the case study...

Author(s): Nirupama Akella

  • Article Number: BF6D29211373

April 2011

A comparative analysis of nutrition science coverage by popular Indian daily newspapers

  This study assesses the coverage of nutrition related topics by leading English and Telugu language newspapers in India for six months and comparatively analyzes number of articles, visuals and priority in space allocation. Nutrition reports were classified into 16 sub-topics based on the commonness of their content including natural foods, obesity, fruits and vegetables, animal food and...

Author(s): Mekam Maheshwar and Raghunatha D. Rao

  • Article Number: 32C307611388

April 2011

The influence of facebook usage on the academic performance and the quality of life of college students

  This research study examines the impact of facebook usage on the academic performance and the quality of life of college students. With the advent of the internet, more denizens are spending time on social networks as a way to expand both their personal and business relationships. We used structural equation modeling to evaluate the hypotheses. Findings indicate that the dispositional factors may influence...

Author(s): Faycal Kabre and Ulysses J. Brown

  • Article Number: 2FE8B2B11398

April 2011

Men, women and T.V. Ads: The representation of men and women in the advertisements of Pakistani electronic media

  Advertising is today an inescapable part of people’s social settings. As such it is not surprising that the medium seeks to define women in relation to men, whilst the men are defined in relation to their work, their creativity or their play. Media images have circumscribed woman's body, mind and soul to serve male goals. The commercialization of media has been largely responsible for stereotyping...

Author(s): Shahzad Ali and Deeba Shahwar

  • Article Number: 91F826A11412

March 2011

Plot ingredients in the development theatre

  As the development play gains greater acceptability in the theatre circles with the works of artists like Augusto Boal, Paulo Friere, Zakes Mda and Oga Steve Abah, the need for an effectively contrived plot remains a necessity in the play creation process. Plot is the foremost element in playwrighting, and therefore a good play depends on how effectively the plot has been crafted. Ingredients of the plot such...

Author(s): Ubong Ndah S.

  • Article Number: 4268CF311271

March 2011

Commons thinking, ecological intelligence and the ethical and moral framework of Ubuntu: An imperative for sustainable development

  This paper explores connections among the concepts of commons, ecological intelligence, and the sub-Saharan Africa moral and ethical framework of Ubuntuand their relevance for sustainable development. The ethical and moral framework of Ubuntu is presented as a cultural commons that speaks to values relevant for sustainability. Ubuntu is an ethical and moral framework to transition to...

Author(s): Overson Shumba

  • Article Number: 23201BA11281

March 2011

Farmers’ perception of agricultural advertisements in Nigerian newspapers in Ibadan municipality, Oyo State, Nigeria

  Evidently, the agricultural sector is attracting numerous investors who are learned but have little or no technical knowledge of agricultural production. Potentials of agricultural production are yet to be explored in print media to disseminate agricultural information in order to promote success of agriculture as an enterprise. The study therefore investigated readership of agricultural advertisements in...

Author(s): J. O. Oladeji

  • Article Number: C87A0DA11289

March 2011

Challenges and benefits of using scientific calculators in the teaching and learning of Mathematics in secondary school education

  Educational technology is recognized as an essential component of the instructional process. In particular, scientific calculator has emerged as a useful tool for teaching and learning of Mathematics in Kenya. From the year 2002, the Kenya Ministry of Education approved the use of scientific calculators in the Kenya Certificate of Secondary Education (KCSE) examination, in addition to their use in the...

Author(s): Jairus P. Ochanda and Francis C. Indoshi

  • Article Number: 4ECAA3111308

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