Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 216

JMCS Articles

Use of photo-manipulation techniques in enhancing magazine cover portraiture: Lessons for journalistic graphics in Nigeria

August 2013

Evidence of the information age includes the flexibility, availability, accessibility and affordability of information, consequently expounding the frontiers of Graphic Design as well as all the tools of its practice. It is noted that publishing is one of such areas benefiting from digital transformation. Attempt is being made in this article to highlight the role of a few photo-manipulation in developing a...

Author(s): J. I. Azi, S. U. Dakyes and S. O. Ogunwole

Does ethnic Internet use deter or promote cross-cultural adaptation?

August 2013

Guided by uses and gratifications theory and prior research on cross-cultural adaptation (CCA), this paper examines the impact of ethnic Internet use on CCA. Based on surveys from 268 Chinese students in the U.S., our results show that Chinese students use the Internet primarily for information, entertainment and ethnic maintenance reasons. Entertainment and social involvement motives positively predict ethnic Internet...

Author(s): Ying Wang and Xiaoshi Quan

Exploring the perceived impact of threat levels: The case of North Korea’s nuclear threat in the U.S.

August 2013

Using an experiment with 373 participants, this study examines the main effects of threat levels (high vs. low) on the cognitive appraisal by adopting a third-person effect measurement. The study not only shows a greater perceived impact of threat on others than themselves in both high and low threat level conditions but also reveals that the higher threat level produces a greater perceived impact on comparison groups...

Author(s): Sun-A Park

Self-efficacy, Self-esteem and Gender as Determinants of Performance in Speaking Tasks

July 2013

The study examines the effects of self efficacy, self esteem and gender on performances in speaking tasks among first year university students. It also analyzes correlations of and gender differences in the variables treated. In this study, 128 participants, who had been interested to participate, were included. To gather data, scales and tests were used. Both descriptive and inferential statistics, namely, t-test,...

Author(s): Bekele Birhanie Aregu

Building successful brand by using social networking media

July 2013

Innovation in social networking media has revolutionized the world in 21st century. Social networking media presents potentially opportunities for new forms of communication and commerce between marketers and consumers. The objectives of this is to analyze effective communication strategy through social networking media. A survey was conducted randomly among Facebook user community, by sending questionnaire through...

Author(s): Tina Vukasovič

The impact of students’ self-regulated language learning on their reading achievement in Ethiopian high schools: Grade 9 in focus

June 2013

The purpose of this study is to determine whether or not motivational beliefs and self-regulated learning strategies are significant predictors of high school students' reading performance. The sub-scales used for the motivation scale were intrinsic goal orientation, extrinsic goal orientation, task value, and self-efficacy for learning and performance; while the sub-scales for the cognitive learning strategies were...

Author(s): Abiy Yigzaw and Adelahu Fentie

The effects of spatial distance spreading on social presence, negotiation continuation norm and exit behavior in the electronic negotiation

June 2013

The purpose of the present study is to reexamine the effects of spatial distance on the psychological processes and behavior of negotiators found by Hatta and Ohbuchi, using a different measure of social presence. Participants were 20 undergraduate students, and negotiations were conducted via computer. They were assigned to either a close or remote condition. The results indicated that participants in the remote...

Author(s): Taketoshi Hatta and Ken-ichi Ohbuchi

How to go about your Ph.D. research

May 2013

Being a doctoral student is different; different from being a student of a taught degree programme. You are on your own. You have to decide what is needed and how you will meet the needs. You may go through periods of lull, stress and digressions. You have to overcome them all. The initial enthusiasm will dip at times, and it is perseverance rather than brilliance that will carry you through. And you will get...

Author(s): I. Arul Aram

Evaluation of the adequacy, suitability and use of educational technology in selected faculties of education in Nigeria

May 2013

This study evaluated the adequacy, suitability and use of educational technology in selected faculties of education in Nigerian universities. The study was carried out using the National Universities Commission (NUC) minimum academic standard as the basis for the evaluation. Data were collected through the use of educational technology Evaluation questionnaire (ETEQ) and observation guide for educational/technology...

Author(s): Oyeronke O. Ogunlade and Amos A. Ogunlade

Assessing pre-engineering students’ writing errors at Bahir Dar University, Ethiopia

April 2013

Having a good command of the English language has become a priority for high achiever students in universities of science and technology where English is used as a medium of instruction. However, understanding the written texts of pre-engineering students tends to be a serious challenge for instructors and tutors as there are problems of language and conceptual clarity. Thus, this study analyzed the written errors of...

Author(s): Birhanu Simegn Chanie   

Society, media, communication and development linkages: An analysis of Anglo-Saxon Theories in the context of developing countries

April 2013

Over the years, different forms of linkages between media, communication and society have been talked, assessed and analysed by communication practitioners. These have been primarily based on scenario analysis, function analysis or effect study. The studies have also been directed towards reaction of an individual or group to a given communication stimulus. This reflective essay, based primarily on Anglo-Saxon theories...

Author(s): Rajesh Kumar

Maltby, Sarah, Military Media Management, Routledge: New York, 2012

February 2013

Author(s): Douglas Wilbur

Television news perspective of conflict reporting: The Nigerian Television Authority as a reference point

February 2013

This paper examines the significance of public views on the Nigerian Television Authority (NTA) perspectives of conflict reporting in news. Survey research method was adopted for the study. A total of 400 respondents were selected for the study using Taro Yamane’s sample size formula. Questionnaire was used to collect data for the study.  Four hundred copies of questionnaire were administered to the...

Author(s): Akpoghiran, Idamah Patrick and Otite, Ese Samson

Web news readers’ comments: Towards developing a methodology for using on-line comments in social inquiry

January 2013

Readers of on-line news are increasingly posting comments in response to news articles and the comments of other readers. These comments are a rich source of qualitative data that reflect public opinions and provide insight into how decisions are made and beliefs formed. Analyzing this unique data source requires a well thought out methodological approach to meet the goals of the study. This article explores...

Author(s): Natalie Henrich and Bev Holmes

Oral communication apprehension, competence and performance among maritime engineering trainees

January 2013

It is apparent that oral communication skills are of a paramount importance in peoples’ workplace performance. English is taught in Ethiopia largely as a foreign language with the aim of enabling graduates cope with communication challenges in the workplace. All university students learn English; so do maritime engineering students who are presumed to work for industries abroad. Their ability to communicate in...

Author(s): Dawit Amogne and Abiy Yigzaw

Spotlight on the news: A critical review of cancer disclosure

December 2012

  The global occurrence of malignant neoplasms has more than doubled in recent years. In Brazil, neoplasms represent 17% of all known causes of death and are considered the second leading mortality cause. This growth rate is astonishing, but the World Health Organization states that 40% of these cases could be prevented. However, this requires the population to be well-informed of the correlation between risk...

Author(s): Marina Verjovsky and Claudia Jurberg

Empirical analysis on the normative reasoning of media policy in Europe: Focusing on the presence of a public service broadcaster and entry barriers by a licensing system in the broadcasting market

December 2012

  This study attempts to verify the functions of the main part of the media policy in European society, especially through the establishment of a public service broadcaster (PSB) and the creating of entry barriers by a licensing system in the terrestrial broadcasting market through developments in social psychology and communication theory. Thus far, media policy has been examined normatively and...

Author(s): Yoshiharu Ichikawa, Yuji Akematsu and Masatsugu Tsuji

Effective communication as a strategic tool for rural development: A model to take South African Government beyond mobilization and consultation through public participation

November 2012

  The new South African Government has been marred by protests since 2004. This is according to the report on service delivery protest in South Africa released by the South African Parliament in August 2009 and the one by the Department of Cooperative Governance and Traditional Affairs (COGTA) in the same year. These protests escalated in 2009 where all provinces were affected. Media in general report these...

Author(s): B. N. Rasila and M. J. Mudau

College students’ perception of e-learning and face-to-face learning

November 2012

  This study examines college students’ perception of e-learning and face-to-face learning. We also investigate the antecedents of student’s satisfaction and academic performance. Using a structural equation modeling framework, we found that cognitive control, perceived usefulness, course flexibility, classroom interaction, student’s characteristics and effectiveness of online learning...

Author(s): Ahmed Gandema and Ulysses J. Brown, III

An examination of university students’ views on computer-mediated instruction/learning and its impact on their academic achievement

October 2012

  This study provides insight into how participants’ demographic profiles contributed to their perceptions of computer-mediated learning, how students perceived the impact of computer-mediated learning on their achievement, and how having had to use computers impacted their attitude toward (future) learning using computer technology. A descriptive and correlational research design was used for this study....

Author(s): Wei-Chieh Wayne Yu, Chun-Fu Charlie Lin and Jenny Wang

Mobile communication and the culture of self-expression: The case of smsing to radio in Ghana

October 2012

  Over the last two decades, mobile telephony has wrought a tremendous impact on interpersonal communication over the world. In Ghana, however, the communicative significance of this new media as a means of promoting the culture of self-expression, particularly on the radio, is relatively unknown. In this paper, I examine the uses and gratifications of approximately 500 SMS texts, arguably the commonest new...

Author(s): Wincharles Coker

Hollywood and breast cancer prevention among African American women: An analysis of breast cancer risk narratives in the California ‘Every Woman Counts Campaign’

August 2012

  In 2006 the California department of public health ran a series of television public service announcements that advocated breast cancer screening among women in its “Every Woman Counts” campaign. This essay evaluates breast cancer risk narratives in a pilot sample of Public Service Announcements (PSAs) targeting underinsured and uninsured women. The PSAs were used as a guide to gain a greater...

Author(s): Crystal Y. Lumpkins

Social networking sites: Instrument of social change

August 2012

  Online availability of information creates new ways of communication. This provides a variety of ways for users to interact, though chat, messaging email, video, voice chat, file sharing, blogging and discussing groups. The social networking sites have become one of the dominant cultural phenomena in this digital age. It enables us to communicate anywhere in this world and to anyone who shares interests and...

Author(s): Jha Vinit Kumar Utpal

Charles Dickens: The first popular media titan

April 2012

  In CHARLES DICKENS, THE FIRST POPULAR MEDIA TITAN, author Rob Howe (Robert M. Howe, III), uses Charles Dickens’ original works and a welter of secondary research to examine and evaluate Dickens as not only an enormously popular Victorian Period author, but also as the first popular culture media titan in the context of three epic changes in Victorian society—the unprecedented sudden...

Author(s): Robert M. Howe, III

Linguistic game plays: A version for Hindi

April 2012

  This article describes how teachers of the Hindi language can diversify their lessons when teaching language to one or two-year students. The research is all about the usage of linguistic game, Sudoku, in Hindi lessons. The article from which we have made a start is titled “Learning to Hypothesize with Confidence through Sudoku Game Play”. It was written by Y.L. Teresa Ting, a...

Author(s): Indira A. Gazieva, Anna Zakharova and Ksenia Isaeva

The church in the contemporary world: Information and communication technology in church communication for growth: A case study

April 2012

  The last two decades has seen the adoption of information and communication technology (ICT) in contemporary church communications for growth. Contemporary church communications for growth is taking phenomenally great strides. However, adoption levels vary across countries, church groups, church budgets, and with the increasing threat to mass gathering by insurgencies, the rate of adoption will further...

Author(s): Christian A. Bolu

Cross-national content analysis of the coverage of the 2008 Russia-Georgia conflict

March 2012

  This study compares media framing of the Russia-Georgia conflict across leading news outlets in Romania, Bulgaria, Ukraine and Russia. A content analysis of 288 stories from eight news media outlets in these countries examined two major frames – reactionary depiction and partisan alignment. Results show that Russian and Ukrainian news outlets covered the conflict through the partisan alignment...

Author(s): Petya Eckler and Yusuf Kalyango

Perceived efficacy of radio agricultural commodities trend programme among farmers in Oyo State, Nigeria

March 2012

  Given the strategic position of marketing information in food supply chain and the significance of its ready accessibility to teeming farmers, this study assessed the efficacy of radio agricultural commodities trend programme among farmers in Nigeria. One Hundred and Thirty Nine farmers from four farm settlements were randomly selected and interviewed and data analysed using descriptive and inferential...

Author(s): Olajide B. Rasak and Amusat A. S.

Linguistic analysis on the construction of satire in Nigerian political cartoons: The example of newspaper cartoons

March 2012

  Political cartoons constitute a form of media text whose verbal and visual elements have made them an interesting research field across academic disciplines. The 21st century has witnessed a considerable research on political cartoons. This increasing research interest indicates that political cartoons have successfully constituted a distinct multimodal genre within media discourses. Political cartoons are...

Author(s): Iro Sani, Mardziah Hayati Abdullah, Afida Mohamad Ali and Faith Sathi Abdullah

Training of teacher-librarians in multi-media methods and materials production in Delta state, Nigeria

February 2012

  This paper tends to unveil the need to train teacher-librarians with multi-media methods since most of the schools lack teacher-librarians to take the mantle of rendering effective service to students and at the same time embarking in teaching other subjects in their own area of specialization. A descriptive research method was employed in this research on the need to acquaint teacher-librarians with...

Author(s): Rexwhite Tega Enakrire and George Ogheneruemu Onyanania

Coverage of gender roles in agriculture in four Nigerian newspapers (2000-2004)

February 2012

  Increasing roles of women in agricultural activities has made provision of gender responsive information imperative. This study investigated coverage of gender roles in agriculture in four selected Nigerian newspapers. Ninety-two articles representing the media coverage from four newspapers were coded for this study. Results indicated that the tabloids covered more non-gender stories (67.3%) than gender...

Author(s): Fawole O. P. and Olajide B. R.

National competitive advantage and cultural proximity: Comparison study of digital content industries in China and Taiwan

January 2012

  Digital content industries produce “products or services that use information technology to digitize and integrate media materials.” Both China and Taiwan show strong interests and demand in developing digital content. Based on Dunning-Porter framework, this study examined national competitive advantages of digital content industries in China and Taiwan. It also took into account the...

Author(s): Vicki C. H. Chiu and Trisha T. C. Lin

Framing of avian influenza coverage by Nigerian newspapers

January 2012

  The study examined framing pattern, direction of portrayal, space allotment and placement pattern in reporting avian influenza news in some selected Nigerian newspapers namely, The Guardian, Vanguard, Punch and Tribune were purposively selected between the periods of February 1st to August 31st, 2006. Result showed that majority (52.56%) of avian flu disease stories were reported in the month of February...

Author(s): O. P. Fawole, K. A. Thomas and A. S. Ibitade

Effect of chromatic dispersion on four-wave mixing in WDM optical transmission system

December 2011

  Crosstalk due to four-wave mixing (FWM) is the dominant nonlinear effect in long-haul multi-channel optical communication systems which can severely limit system performance. In this paper, we have simulated the effect of chromatic dispersion on FWM using equal and unequal channel spacing in terms of input/output spectrum, eye diagram and bit error rate. Results show that the effect of FWM reduces with...

Author(s): M. Z. Rahman and M. S. Islam

Reflective teaching pedagogy as innovative approach in teacher education through open and distance learning

December 2011

  The reflective teaching methodology involves questioning oneself to bring perfection by asking the following questions: Which teaching model am I using? How does it apply in specific teaching situations? How well is it working? Teacher educator should apply this theory in classroom practice, in order observe and reflects on the results so that the classroom becomes a kind of laboratory where the...

Author(s): C. Girija Navaneedhan

The media and genetically modified organisms (GMOs): ‘Talking past each other’ in science debate in public: the case of Zambia

November 2011

  This paper outlines features and dynamics of the debate around genetically modified (GM) maize in the print news media from the late 1990s to early 2000s in Zambia, one of the six hunger-stricken Southern African countries in the 2001/2002 farming season. The paper tracks down how, at least three key issues seen to be development issues, namely: food security, foreign aid and GM seed were debated in the...

Author(s): Pascal Newbourne Mwale

Impact factors model of internet adoption and use: Taking the college students as an example

November 2011

  The goal of this study was to explore the impacts of factors model of internet adoption, along with discussing the impact of the variables on internet adoption time, internet use time and internet use related to study and work. This study comes up with the hypothesis based on the theoretical frameworks of diffusion of innovation, uses and gratifications, technology acceptance model. Through taking Jinan...

Author(s): Fan-Bin Zeng

Emotion-oriented computing: Possible uses and applications

October 2011

  This article discusses the concepts of using digital television affective computing and computer vision. The proposal involves the union of some techniques such as capturing facial expressions through a video camera, use of accelerometers in ball and touch holograms to work a certain level of interactivity with the viewer. Some uses of the proposal in question are described, such as control of the hearing,...

Author(s): André Valdestilhas and Paulo Marcotii

Effectiveness of television in communicating HIV/AIDS control messages in rural communities of Abia State, Nigeria

October 2011

  The study investigated the effectiveness of television in disseminating Human Immunodeficiency Virus/ Acquired Immuno Deficiency Syndrome (HIV/AIDS) messages to rural communities in Abia State. Abia State is made of three senatorial zones. From two zones, 50 respondents were randomly selected bringing the total to 100 respondents. Data were generated through the use of interview schedule. The respondents were...

Author(s): Odoemelam L. E. and Nwachukwu I.

The relationship between media and news sources: A content analysis of Argentine telephone service privatization in August to October 1990

September 2011

  This study analyzed the media coverage of the process for the privatization of Empresa Nacional de Telecomunicaciones (ENTel), the Argentine state-owned telephone company provided by the Argentine printing press during the last stage of the company’s state management (August to October 1990). Results showed that the media were prone to publish the information as disclosed by official entities. Thus,...

Author(s): Natalia Aruguete

Media representation of science: How the Philippine press defines biotechnology

September 2011

  The Philippines is the first and only Asian country to approve genetically modified (GM) Bt corn for commercialization. Even prior to its approval and eventual commercialization, the print media assumed a critical role in providing information about biotechnology and in documenting the scientific process that led to its adoption by farmers. To develop an understanding of the media coverage of modern...

Author(s): Mariechel J. Navarro, Donna Bae Malayang and Jenny A. Panopio

How and where to de-westernize media research?

August 2011

  The paper raises the question of de-westernization in media research, with respect to developing countries in general and India in particular. The writer argues that bridging of the urban-rural division is the first step towards de-Westernization. He considers climate change as one subject where de-Westernization is felt and understood even by the Indian elite, and the urban-rural divide vanishes in most...

Author(s): I. Arul Aram

Interacting through food - food discourse as politeness

August 2011

  The paper is an attempt to study the links between eating and politeness and to show that politeness spans other social practices or instances of non-verbal behaviour, such as food and eating. The paper aims to view how food structures relationships and mediates social interactions and explores different ways in which food and eating fit the concepts of the politeness theory (Brown and Levinson, 1987)....

Author(s): Irina Perianova

The image as a source of sociological knowledge: Performativity, flaneurie and the narrativization of self

August 2011

  Considering the image as a social and cultural product, and not a neutral one, we will focus on the ways to determine how social dynamics are imbedded in a visual object. Thus, the purpose of this paper is to enquire how performativity, flaneurie and the narrativization of self appear in some pop-rock music videos. In this sense, to capture the relation between a social practice (flaneurie), a cultural...

Author(s): João Valente Aguiar

Correlations between children's television advertising exposure and their food preference

August 2011

  Exposure to television (TV) programs can influence children not only cognitively but also behaviourally. Most researches have focused on the extent to which children are persuaded by advertisements. Studies on the impact of advertisement on children’s behaviour indicate that TV plays an important role in the selection of the advertised products by children. Furthermore, TV advertisement can create...

Author(s):   Mohammad Reza Nazari⊃,⊃, Md Salleh Bin Hj Hassan⊃,⊃, Saadat Parhizkar and Musa Bin Abu Hassan

The implementation of information and communication technologies at secondary vocational schools

August 2011

  The article was focused on the implementation and evaluation of interactive boards at a selected secondary school in Slovakia. The aim of the survey was to highlight the implementation of interactive boards during educational process, to identify advantages and disadvantages of interactive boards according to the pupils’ opinions and to point on the pupils’ interest on interactive boards as a...

Author(s): Jozef Kadnár  and Katarína Tináková

Tricks of the Trade: How to think about your research while you are doing It by Howard S. Becker

July 2011

Author(s): Anteneh Mekuria Tesfaye

Life in the shadow of show” or “the end of situationist society

July 2011

Author(s): Hüseyin KÖSE

International communication at the crossroads

July 2011

  Theories have their own history and reflected the concerns of the time in which they were developed. This unit examines some theories that offer ways of approaching the subject of international communication and assesses how useful their explanations are, in terms of an understanding of the process involved. Both Marxists and world-system theorists stress the importance of rise, of the global dominance of a...

Author(s): Banerjee Debanjan

Analysis of social networking sites: A study on effective communication strategy in developing brand communication

July 2011

  Internet is the emerging information technology with the credibility of immediacy and fastness, thus, it brings globalization in every aspects of communication. Communication through internet is more specified, with effective interactive strategy among its users. In recent days, internet advertising has taken new forms which have more advantages over the traditional mediums like print media, television and...

Author(s): P. Sri Jothi, M. Neelamalar and R. Shakthi Prasad

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