African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4164

Full Length Research Paper

Application of the elements of marketing mix by business start-ups during incubation: A case of Makerere University in Uganda

Anthony Tibaingana
  • Anthony Tibaingana
  • Department of Marketing and Management, School of Business, College of Business and Management Sciences, Makerere University P. O. Box 7062, Plot 51 Pool road, Kampala Uganda.
  • Google Scholar


  •  Received: 02 July 2018
  •  Accepted: 17 September 2018
  •  Published: 28 January 2019

Authors

Anthony Tibaingana
Department of Marketing and Management, School of Business, College of Business and Management Sciences, Makerere University P. O. Box 7062, Plot 51 Pool road, Kampala Uganda.

Corresponding Author Email: [email protected]