African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4191

Full Length Research Paper

Application of the elements of marketing mix by business start-ups during incubation: A case of Makerere University in Uganda

Anthony Tibaingana
  • Anthony Tibaingana
  • Department of Marketing and Management, School of Business, College of Business and Management Sciences, Makerere University P. O. Box 7062, Plot 51 Pool road, Kampala Uganda.
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  •  Received: 02 July 2018
  •  Accepted: 17 September 2018
  •  Published: 28 January 2019

How to cite this article

APA /
Tibaingana, A. (2019). Application of the elements of marketing mix by business start-ups during incubation: A case of Makerere University in Uganda. African Journal of Business Management, 13(2), 48-57.
Chicago /
Anthony Tibaingana  . "Application of the elements of marketing mix by business start-ups during incubation: A case of Makerere University in Uganda." African Journal of Business Management 13, no. 2 (2019): 48-57.
MLA /
Anthony Tibaingana  . "Application of the elements of marketing mix by business start-ups during incubation: A case of Makerere University in Uganda." African Journal of Business Management 13.2 (2019): 48-57.
DOI /
https://doi.org/10.5897/AJBM2018.8602
URL /
https://academicjournals.org/journal/AJBM/article-abstract/504E5CE59832

Copyright © 2024 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

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