African Journal of Business Management - Article Cited by

African Journal of
Business Management

Abbreviation: Afr. J. Bus. Manage.
Language: English
ISSN: 1993-8233
DOI: 10.5897/AJBM
Start Year: 2007
Published Articles: 4190

Full Length Research Paper

Application of the elements of marketing mix by business start-ups during incubation: A case of Makerere University in Uganda

Anthony Tibaingana

Anthony Tibaingana
Department of Marketing and Management, School of Business, College of Business and Management Sciences, Makerere University P. O. Box 7062, Plot 51 Pool road, Kampala Uganda.
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Article Number - 504E5CE59832
Vol.13(2), pp. 48-57 , January 2019
https://doi.org/10.5897/AJBM2018.8602

Received: 02 July 2018
Accepted: 17 September 2018
Published: 28 January 2019

Copyright © 2024 Author(s) retain the copyright of this article.
This article is published under the terms of the Creative Commons Attribution License 4.0.

CrossRef Citations (2)

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1.

Suthiprapa Kittiya,Tuamsuk Kulthida, . (2022) Users’ experiences of reference services in Thai academic libraries . IFLA Journal

2.

Ssekiziyivu Bob,Mwesigwa Rogers,Kabahinda Eunice,Lakareber Sharon,Nakajubi Florence, . (2023) Strengthening business incubation practices among startup firms. Evidence from Ugandan communities . Journal of Enterprising Communities: People and Places in the Global Economy

Copyright © 2024 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

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