African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4164

Full Length Research Paper

Application of the elements of marketing mix by business start-ups during incubation: A case of Makerere University in Uganda

Anthony Tibaingana
  • Anthony Tibaingana
  • Department of Marketing and Management, School of Business, College of Business and Management Sciences, Makerere University P. O. Box 7062, Plot 51 Pool road, Kampala Uganda.
  • Google Scholar


  •  Received: 02 July 2018
  •  Accepted: 17 September 2018
  •  Published: 28 January 2019

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